There’s an old English proverb, “you don’t know where you’re going until you know where you’ve been,” that seems particularly relevant in the business world. Every year, as we wave goodbye to one year and look ahead to the next, we spend time reflecting on the past year and strategizing for the year to come. Here’s a quick recap of some of the company highlights in 2018:

24 billion

• The number of emails sent through the WhatCounts Email Platform

30 million

• The number of automated campaigns sent through the WhatCounts Predictive Platform

$506 million

• The amount of revenue generated for all WhatCounts Predictive clients

8% lift

• The % of revenue lift generated for all WhatCounts Predictive clients

20,712

• The number of conversations Client Success had with clients

98%

• The average support satisfaction score for our Client Success team in 2018

3

• Major product releases, including Category Repurchasing, and GoogleAds

29

• The number of Fun Fact Fridays – a nice way to get to know everyone no matter what office (Atlanta, Durham, and Seattle) they’re in.

1

• New name: WhatCounts, an OSG Company
• New tagline – Market Better, Mark it Done.
• Brand new website and rebrand

We’re looking forward to continued fun, success, and excitement in 2019! Thanks for helping us make 2018 the best one yet.