Responsive design became a must-have of email marketing when mobile devices started to account for larger and larger portions of viewership. Responsive design is a
We are proud to announce that with our July 9th release, we will now offer event and behavior tracking to allow for more targeted sending
There’s nothing worse than having image rendering issues in your email marketing. Whether it obliterates the screen or is too tiny to see, an image
The WhatCounts team has been hard at work on a new feature, Coupon Manager, which streamlines using coupons in campaigns. Instead of using a generic
Independence Day is one of our country’s biggest summer holidays. Fireworks, barbeques, traveling, enjoying the outdoors… no matter what they’re doing, a vast majority of Americans
Are Gmail spam filters preventing your email marketing messages from reaching the inbox of your most loyal, engaged, and valuable subscribers? If your emails are
Although summer doesn’t technically begin until June 20th, most people consider Memorial Day Weekend to be the official start of the season. That said, it’s
Click-through rate. Just what is it, how do you measure it, and why does it matter so much in email marketing? Click-through rate seems—on the
Email marketing accordion menus can be a lifesaver. newsletters can get long. Really long. Now, we don’t recommend sending a boat load of content to
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