Independence Day is one of our country’s biggest summer holidays. Fireworks, barbeques, traveling, enjoying the outdoors… no matter what they’re doing, a vast majority of Americans
Are Gmail spam filters preventing your email marketing messages from reaching the inbox of your most loyal, engaged, and valuable subscribers? If your emails are
Although summer doesn’t technically begin until June 20th, most people consider Memorial Day Weekend to be the official start of the season. That said, it’s
Click-through rate. Just what is it, how do you measure it, and why does it matter so much in email marketing? Click-through rate seems—on the
Email marketing accordion menus can be a lifesaver. newsletters can get long. Really long. Now, we don’t recommend sending a boat load of content to
The modern web experience is full of interactive elements that promote user engagement. For years, email developers have been trying to recreate this interactivity in
There’s nothing quite as bad as the feeling you get after sending out an email that has a mistake. Maybe the main link doesn’t work
As we strive to help our customers market better and mark it done, the WhatCounts team is delighted to announce our first feature release and
In 2019, Valentine’s Day spending raked in over $20.7 billion in revenue.[1] While fewer people are celebrating Valentine’s Day[2], spending continues to grow year over
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