The modern web experience is full of interactive elements that promote user engagement. For years, email developers have been trying to recreate this interactivity in
There’s nothing quite as bad as the feeling you get after sending out an email that has a mistake. Maybe the main link doesn’t work
As we strive to help our customers market better and mark it done, the WhatCounts team is delighted to announce our first feature release and
In 2019, Valentine’s Day spending raked in over $20.7 billion in revenue.[1] While fewer people are celebrating Valentine’s Day[2], spending continues to grow year over
Well, we’ve officially said goodbye to the last decade and entered a new one. As you wind down after what must have been a wild
Email marketing databases naturally degrade at a rate of about 22.5% a year. While the answer to the problem seems like it would be finding
If you’re a business with consumable or subscription-based services, a replenishment campaign can be the difference between disappointing results and a happy, engaged customer base.
Are You Prepared to Reap the Benefits of a Smart Post Purchase Marketing Strategy? With the holidays quickly approaching, now is the time to audit
Congrats! Someone has purchased from your site. So now what happens? While many people think the job of marketing is to get someone to buy
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