Technology tailored to your needs

The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization.

More Customers Than Ever Are Demanding a Personalized, One-To-One Experience

Content-Based Event Tracking

Leverage browsing data in email and segmentation by adding our tracking scripts to your website. Quickly capture page views, search queries and more with this innovative feature.

Coupon Manager

Upload, manage and track coupons with ease. Instead of using a generic coupon code for all contacts, this feature allows you to send a unique, single-use code to each contact.

Email Snapshot

Do your customers have specific questions about emails they received? Quickly find any email sent to a contact with this feature. By generating email snapshots, you can capture send history and personalized content for each contact to refer to as needed.

Label Management

Organize campaigns, lists, sign up forms, preference sites, and more with Labels. Tag your content as you see fit, and generate detailed reports based on your tagged content. Filter by specific campaign data, gain high-level insights about campaigns—the possibilities are endless.

Core Features

Data at your fingertips


Create a 360° view of your contacts’ behavior with a highly flexible relational, flat, or joint format containing your pertinent data sets.

Grow your audience

Stay On A Healthy Acquisition Track

It’s never been easier to garner new sign ups and contacts organically with our easy-to-use acquisition tools, including:

Personalize campaigns with segmentation

Zero In On The Right Audience

Easily create segments based on customer data, from email engagement metrics to customer lifetime value. Target the right customer at the right time, every time.

Map your contacts’ lifecycle


Quickly create and deploy complex, hyper-personalized lifecycle campaigns triggered off of data, time, or behavior. You can choose to create your own with our drag-and-drop workflow builder or use one of our pre-built automations.

Create jaw-dropping emails


Our drag-and-drop email builder creates perfectly rendering, responsive email templates, which have been tested to work in 40+ email clients. Spend your time creating, rather than coding.

Analyze your campaigns

There’s really no point in doing something you can’t measure, which is why we give you the tools to test your campaigns and measure success.

Interested in a demo?

Take your first step towards supercharged engagement!

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