The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization.
Leverage browsing data in email and segmentation by adding our tracking scripts to your website. Quickly capture page views, search queries and more with this innovative feature.
Upload, manage and track coupons with ease. Instead of using a generic coupon code for all contacts, this feature allows you to send a unique, single-use code to each contact.
Do your customers have specific questions about emails they received? Quickly find any email sent to a contact with this feature. By generating email snapshots, you can capture send history and personalized content for each contact to refer to as needed.
Organize campaigns, lists, sign up forms, preference sites, and more with Labels. Tag your content as you see fit, and generate detailed reports based on your tagged content. Filter by specific campaign data, gain high-level insights about campaigns—the possibilities are endless.
Create a 360° view of your contacts’ behavior with a highly flexible relational, flat, or joint format containing your pertinent data sets.
It’s never been easier to garner new sign ups and contacts organically with our easy-to-use acquisition tools, including:
Easily create segments based on customer data, from email engagement metrics to customer lifetime value. Target the right customer at the right time, every time.
Quickly create and deploy complex, hyper-personalized lifecycle campaigns triggered off of data, time, or behavior. You can choose to create your own with our drag-and-drop workflow builder or use one of our pre-built automations.
Our drag-and-drop email builder creates perfectly rendering, responsive email templates, which have been tested to work in 40+ email clients. Spend your time creating, rather than coding.
There’s really no point in doing something you can’t measure, which is why we give you the tools to test your campaigns and measure success.
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