WhatCounts Blog

Read these books in 2015!
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Top 3 Books to Read in 2015

We all struggle to find balance in life. Often it feels impossible, but it isn’t. Maybe the answer lies in making things simple, not constantly

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Marketing as Baseball

WhatCounts’ founder Allen Nance is fond of reminding the marketing team that any project we do needs to be measurable. One of the most measurable

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Just Ask

We have said, time and again, that your email list is your most valuable marketing asset. Those email addresses, as long as they have been

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Just Get Weird With It

Many moons ago, before I joined the WhatCounts team, I was actually a WhatCounts client, working in the travel and tourism world. About eight or

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Be Where Your Audience Is

In yesterday’s webinar with Movable Ink, one of the themes that kept coming up was the need to remember A) that we (marketers) are not

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8 Dimensions of Leadership

Recently, I’ve been studying all the leadership assessment tools. I have been finding myself in more and more situations where I am interacting with team

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Why I Love Email

When you log onto the WhatCounts website, the first thing you see is our company’s philosophy: We Love Email. We hosted an event in Chicago

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