In 2019, Valentine’s Day spending raked in over $20.7 billion in revenue.[1] While fewer people are celebrating Valentine’s Day[2], spending continues to grow year over year, and this year looks to be no different. Since Valentine’s Day can be a polarizing holiday, it’s important to use this holiday, where it makes sense to connect your subscribers to your brand. If you plan on creating a Valentine’s Day campaign this year, here are three things that you should keep in mind.
1. Keep it Inclusive.
It’s easy to settle into societal norms with Valentine’s Day messaging, but creating a campaign that’s all-inclusive — celebrating all couples — is a great way to engage with your subscriber base. Whether you ask your audience to share pictures of them and their beau with a brand specific hashtag or you create some other way to engage – try to think of ways to celebrate the awesome, diverse group of customers and readers you interact with on a regular basis. Not only will this foster good will with subscribers it is the key to creating a thriving Valentine’s Day campaign.
2. Valentine’s Day: It’s Not Just for Couples
Valentine’s Day can be a sticky holiday as it is really easy to alienate customers who may not believe In celebrating Valentine’s Day or are single, or maybe just lost a loved one. If you’re worried about offending or leaving out your subscribers, make sure to include “treat yourself” messaging. Valentine’s Day doesn’t need to be a couples only holiday. In fact, it’s a great time to recognize just how great your single subscribers really are.
2. Valentine’s Day: It’s Not Just for Couples
Valentine’s Day can be a sticky holiday as it is really easy to alienate customers who may not believe In celebrating Valentine’s Day or are single, or maybe just lost a loved one. If you’re worried about offending or leaving out your subscribers, make sure to include “treat yourself” messaging. Valentine’s Day doesn’t need to be a couples only holiday. In fact, it’s a great time to recognize just how great your single subscribers really are.
3. Ask Your Subscribers to “Be Yours”
A lot of Valentine’s Day email campaigns are focused on getting customers and subscribers to spend money on others. If you’re looking to build rapport with your readers, it’s important to ask them to be your Valentine. Whether that’s a simple message, a discount, or a free gift with a purchase, there are plenty of ways to say thank you for being a customer. Make sure you’re taking some time to acknowledge your customers and subscribers and thank them for being a part of your world.
Valentine’s Day is an opportunity to not only build more rapport with your customers and subscribers, but a way to grow revenue for the year. Done in an artful way, you can use Valentine’s Day to take your email marketing campaigns to the next level. If you’re looking for help with your email marketing strategy, don’t hesitate to reach out.
