eCommerce competition is more heated than ever with Amazon projected to account for 50% of all U.S. eCommerce sales for 2018. While we’re still waiting on final numbers, Amazon’s broad reach and the sheer number of options in the market today make it easier for your customers to jump ship and make their next purchase from a competitor. If you’re a retailer or brand focused on frequently repurchased categories (apparel, footwear, home goods, and media, such as books and movies, etc.), this trend is even more alarming as future revenue loss is huge. Predictive Category Repurchasing helps you protect your customer base and proactively ensure your customer’s next purchase comes from you. Category Repurchasing allows retailers and brands to identify customers who purchase from categories that are repurchasable and trigger reminder emails based on their individual buying cadence. Using machine learning, our solution, ranks all of your categories based on repurchasability, giving you the power to maximize repurchase behavior from your customers.
While not an exhaustive list, here are the key industries that should employ Category Repurchasing: