The year is almost over, and we couldn’t have done it without you, our loyal blog readers. As a thank you, we’re reposting our five most visited blog posts from 2013 – in other words, your favorite content! Below you’ll find tips, best practices and ideas that work all year long to help you market smarter.
#1: Five Easy Tips to Make Your Subject Lines Stand Out
First out of the gates, this blog posts spills secrets for open-worthy subject lines. There’s no tried-and-true recipe for getting everyone to open your emails every time, but these ideas may spark action in otherwise dull email openers.
#2: Best Practices for Creating Email Templates
Best practices never go out of style, and that’s why this blog post is a keeper. Follow these go-tos if you’re in charge of the layout of your email templates but you in no way consider yourself a designer.
#3: Does Gmail’s New Auto-Fit Message Feature Help or Hurt Your Email Layout?
If you haven’t heard of Gmail’s auto-fit feature, this blog post is a must read. This feature debuted earlier this year, and has the potential to wreak havoc on your email designs. Use these suggestions to make it all better.
#4: Three Content Ideas for Holiday Retail Emails
The holidays may almost be over, but it’s never too early to start planning for 2014. If you didn’t include these campaigns in your holiday emails this year, consider testing them for use next year.
#5: Update on Yahoo!’s Mass Account Deactivation
Last but not least, this deliverability blog post scored big with readers. Yahoo! deactivated and reactivated accounts, causing email marketers to gasp in horror. But as we explain, sometimes what appears to be bad news isn’t all that bad.
Didn’t see your favorite 2013 WhatCounts blog post on this list? Tell us what it is in the comments below!