WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

The Origin Of Spam

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In 1978, Digital Equipment Corporation – acquired by Compaq in 1998, which was then acquired by Hewlett-Packard four years later – was in its 18th year of existence as a vendor of software and tech that looked like refrigerators but turns out, no they weren’t refrigerators – they were computers. At its apex, Digital was [...]


Gmail Postmaster Improves Spam Filters, Tools For Senders

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Google dropped the Gmail Postmaster Tool yesterday, and our Deliverability Expert Brad Gurley provided us with a quick scoop on it: Gmail is rolling out a new feature called Gmail Postmaster Tools […] These tools […] are designed to help senders “do better” at getting mail delivered to the Gmail inbox. The Gmail team also announced that [...]