WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

Practical Tips For Adding Social Media To Email

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Here at WhatCounts, we’re big on guest posts (reach out to bsmith@whatcounts.com if you’re interested). Today’s post comes courtesy of Rory, who is a Senior Content Marketing Manager for Liveclicker, a long-time email geek, web analytics admirer, blogger, and email industry advocate. It’s not difficult to get Rory talking about email—which he’ll do exhaustively. His broad digital [...]


6 Frequently Asked Questions About Email Re-Engagement Campaigns

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Only you can know the actual numbers from your data, but on average, around 75 percent of an email marketer’s subscriber list is likely inactive. But fortunately for us in the email world, we have win-back campaigns that are specifically geared toward encouraging re-engagement from those subscribers that have seemingly lost interest. What’s the target audience? At [...]