WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

Subject Lines: To Emoji Or Not To Emoji

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Emojis are kind of a big deal these days. And whether you love them or hate them, or love some of them and hate the rest, or kind of like a lot of them but no not really, they’re here for the long haul. And that means, feelings aside, marketers should consider them when putting [...]


3 Ways To Capitalize On The Labor Day Weekend

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Labor Day is upon us which means it probably doesn’t hurt to send an email or two geared around the holiday. After all, being relevant and topical is good to keep up engagement with your subscribers, and also it’s a wonderful opportunity to send people pictures of amazing looking hot dogs. No, but seriously: This time [...]


3 Cool Features Of The New WhatCounts Platform

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So check it: We’re upgrading our our Pro platform to make the user experience a whole lot slicker. It’s something we’ve been working on for awhile, and we’re super proud to finally roll it out.   So proud that we’re kinda, sorta itching to share some of awesome stuff that’ll be coming with the upcoming [...]


4 Unintentionally Hilarious Emails From Famous People

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We know, we know: “WhatCounts is about helping us send totally awesome emails. What’re you doing getting all gossipy on us?” is what you’re probably asking. Or maybe not. Moving on. Thanks to the age we live in, we get the benefit of having unprecedented access to individuals previously thought untouchable. And while we absolutely don’t condone [...]