WhatCounts Blog

Everything you need to know about smart, personalized email marketing.

It’s Official: The First CASL Fine

It’s Official: The First CASL Fine

In July 2014, nearly three years after its initial passing, the Canadian Anti-Spam Law (CASL) was enacted by Canada’s government, which imposed strict fines on senders who failed to follow guidelines around permission and identification. Since then, many in the... read more
Email Retargeting is a No-Brainer

Email Retargeting is a No-Brainer

I bet you didn’t know today, Feb. 27, is known as “No-Brainer Day.” In honor of this oh-so-well-known day, I’d like to discuss something that really is a no-brainer for marketers: email re-targeting. As marketers we ALL know it costs less to retain a customer than to... read more
Take Your Retail Email Marketing Up a Notch

Take Your Retail Email Marketing Up a Notch

Good news! According to a recent MarketingSherpa study, 61 percent of people say they like getting promotional emails once a week, and what’s more, some subscribers want it on a more frequent basis. Retailers have a tremendous opportunity to take advantage of... read more
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