Welcome back to our two-part series on maximizing reporting through Google Analytics with your ESP. In the final half, email strategy and deliverability expert Jonathon Willis gives an in-depth breakdown of what a Googl Analytics “session” is and how it is reported differently from your standard “click.”
Every so often we like to take a look at some brands that are doing it right when it comes to the emails they’re sending. Let’s take a look at this week’s entries.
3. The world’s first virtual reality phone case is HERE
From Rena Lopez, Senior Customer Success Manager
“This is a GREAT email, from the compelling subject line to the cross-selling products below. You can’t see the awesome GIF in Outlook, so I recommend viewing the email online.”
Welcome back to our ongoing series analyzing the email campaigns of presidential hopefuls Hillary Clinton, Gary Johnson, and Donald Trump. Let’s dive right in!
Yes! Last time, we said we would look at the emails that are sent to people who actually donated. Fortunately for that, we found one person who donated to Clinton. Unfortunately, we are still on the hunt for folks who donated to Johnson and Trump. So, with that in mind …
As an email marketer, it’s always a good habit to keep a constant eye on your metrics. But, as anyone who is deeply familiar with the subject will know, sometimes the numbers reported from your ESP and the numbers you see in Google Analytics don’t match up.
We know, we know: we’re always harping about how your emails need to be timely and topical.
But it’s just what smart marketers do. The numbers are in favor of sending unique, personalized messaging, with strong subject lines and relevant content. So, having said all that, we want to make sure you’re on top that relevancy thing (but we can literally help you with everything else, also), and just give you a small reminder of huge opportunities coming up that you can capitalize to make topical emails for your subscribers.
The Olympic Games are in full swing, and while we’re a little sad the trampoline portion hasn’t happened yet, we are getting excited for some Olympic-themed emails.
And we’re going to share a couple with you now (plus one that kind of bummed us out).