We’ve all been there.

You’ve double-checked the tests of your email and everything is rendering correctly across all inboxes, you’ve selected the correct From name and reply-to address, everything is ready to go, you click to send out an email campaign … and five minutes later, you realize you had a broken link in your code, and everyone who clicks on that link will go to a 404 error page.

Abort mission, the email has been wasted, you’ll have to send it out all over again … right?

Not so fast! Though this was previously the case, a new WhatCounts Publicaster Edition feature now allows you to edit links within a campaign distribution, even if it’s already gone out the door, and for today’s entry in our Feature Friday series, we are going to explore this functionality.

This feature is called Manage Links, and is available to all WhatCounts Publicaster Edition users. Manage Links is found in the Distribution Reports section of the platform, in the same drop-down menu where you select reports such as Click-Through Performance, Opt-Out Detail and Heat Maps:

After clicking on this report, the platform will bring up a list of all the links currently in the email. The item on the left-hand side is the URL to which a link is going to, and in the middle is the actual text of the link (e.g., “Click here to visit”). This is where you can update the URL to which a link is directing:

After you update the link and click Save, the link will be changed and your email is fixed: It really is that easy!

It’s not as though WhatCounts Publicaster Edition reaches out and “pulls back” all of the original emails and sends out a corrected version.

Remember, when you send an email through the platform, it converts the links in your email to unique tracking URLs, such as cl.publicaster.com or cl.bsf01.com, which then redirect your subscribers to the intended destination. The Manage Links feature works by simply updating where that unique tracking link is redirecting the viewer.

While this is a feature we hope you never have to use, it’s good to know that if the need arises, you can, in fact, fix an email after it has been sent. If you need assistance using the Manage Links feature within WhatCounts Publicaster Edition, please contact your Services Account Manager or Technical Account Manager today.

Tim Brechlin
Inbound Marketing Manager, WhatCounts

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Last week, Lili Crowley updated the AOL Postmaster blog with notification of some recent spam filtering changes for the AOL network. While the post was fairly vague, providing even this much detail is unusual (but welcome!) behavior for an ISP. In most cases, ISPs and email providers give no notification when such a change is made, leaving email senders to find out through trial and error.

The update stated that AOL will be generating more CON:B1 errors in regards to certain spam messages. CON:B1 errors can be either permanent (“hard”) or temporary (“soft”) bounces, and according to AOL this error indicates a “spike in unfavorable email statistics.” Crowley did not specifically identify what types of messages will be affected, but based on the text of the error, you can be sure negative factors such as complaints and hard bounces will continue to play a large part in this filtering.

Crowley’s post also notes that legitimate senders could be affected by this change. If you are seeing problems with delivery to AOL or have questions about these changes, please contact WhatCounts Support for further assistance.

Brad Gurley
Director of Deliverability, WhatCounts

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Email Marketing: Weekly newsletter sees 400% lift in reactivation of inactive subscribers with personalization

We just love the way Eventful re-engaged inactive subscribers in this case study. This is an example of a company who is proving not that personalization and Smart Marketing is a way to build relationships with subscribers; it’s the only way. What’s also important about the way this personalization took place was that Eventful took time to identify the specific issue they were facing and plan a strategy to address. They were better able to use the personalization tools that were available to them.

Top 10 Things My Generation Likes

Straight from the mouth of Mashable’s Millennial CEO and founder, Pete Cashmore, get the scoop on what kind of marketing works best for Generation Y. What makes them tick? Millennials want to be entertained; they’re drawn to acts of kindness and nostalgia, and want to share their photos, opinions and other falderal in as many digital spaces as possible. You can’t just send Millennials the same email you send their parents; it’s increasingly important to use the right data and advanced segmentation to target them with the specific content that appeals to them.

Meet the Numbers Nerd Bringing Big Data to the Small Screen

Being one of the people who deals with an influx of huge amounts of data on a daily basis, Jake Porway knows -and reminds us of- the importance of finding and using right data. He provides insight into how companies should be analyzing the problems their data reveals and then creating solutions to those particular issues. Data allows companies “to ask big questions” about what their customers want. If your data is not organized, and you’re not building specific segmentations from that data, then you have no way of addressing your customers wants and needs. Is your data helping you show your customers how they can live “healthier, happier and more successful lives?”

Path to Social Success in 2013 Infographic
Check out this nifty infographic from Intuit that points you to a successful social media strategy for this year. The information included will help you make sure your email campaigns and social media complement each other throughout the year, as well as boost your social media presence overall. It holds up one of the main tenets we preach at WhatCounts: Plan, plan, plan! Make goals, create actionable ways you’re going to reach those goals, and then carry those actions out. Social media is a must for your business; it’s a key way you can build relationships with your customers.

Google Glass Review from ‘Saturday Night Live’
We thought we’d throw this one in here just for fun. Whatever your opinion of Google Glass, we hope you’ll get a chuckle out of this SNL spoof.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Say, “XSLT SmartGET HTML tag” ten times fast. We know the name of this new feature in the Professional Edition can be a mouthful, but putting it to use in your email campaigns is the opposite. Extensible Stylesheet Language Transformations (XSLT) lets you apply formatting to structured data that you might find on an XML-based API or RSS feed, and then pull it into a WhatCounts email template.

Basically, you can pull already-created content from wherever it’s stored online – an RSS or API feed, for example – and automatically fill an email template with that content. Below is an example of how we used the XSLT tag to automatically pull blog posts from our RSS feed to populate a version of our GameChanger email newsletter.

That’s right: We did not write or format any content for the newsletter above. It was all pulled from content that has already been created and stored on our blog. The good news is, you can use the XSLT tag, too! Just pick an email template and insert the tag. Here’s what it looks like in our HTML email template:

“Article_nm” is the article in the WhatCounts Smart Marketing Engine that contains the XSLT tag template telling you how to display the data you pull. The URL tells us where to find the data, which in this case, is the WhatCounts blog. The data from the RSS feed for our blog, and any other blog, includes a description, links, titles and other elements, all of which can is pulled into the body of our email template using the XSLT tag. The publication date information from an RSS feed can be used for sorting and filtering, as well.

Once you’ve decided which web page you want to pull content off of in order to populate your email, you can then add specific instructions to the article within your email about formatting. For example, below is the article WhatCounts Blog Content and the RSS feed indicated by the arrows is where we are pulling the content from.

We’ve decided that for the first three articles, we want to apply certain formatting and display criteria. To do this, we combine the link and the title to make a link of its own. Then, we are going to put a description and a paragraph below it that title link.

The Smart Marketing Engine will pull in content from the RSS feed and will format it according to the rules you’ve set up in the article. The information gets updated when the campaign is sent. After you’re finished formatting, you can see what the final email embedded with the XSLT tag looks like by clicking “Preview” in the email template. This leads us back to where we started:

Do you want to save time and energy, but still create dynamic, personalized emails? Then using the XSLT tag is the way to go. Check out the way this feature has been rocking SweetJack’s world by viewing their session slides from the Summit.

And if you like the end result, but don’t think you can set it up, it’s okay. That’s what we’re here for! Just call us or email us and we’ll help you set up the XSLT tag to curate content for your next email campaign.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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When you create and send shopping cart abandonment emails, it’s important only to test a specific element of the email at one time. Even if you change the call to action, color scheme and layout of the inside of your email and get a more successful click-through rate than the original template, you haven’t accomplished anything because you don’t understand what specific element led to the higher click-through.

Pick one thing about your email that you want to test. No matter how small the difference between the original and the test email, it might make a difference to your subscribers. A popular test is subject line testing. Here’s a subject line test we did with our regular GameChanger newsletter:

The control subject line is Sample A and the variable subject line is Sample B. Since we tested subject line, the result we wanted to see was unique open rate. We also opted for the system to send the email with the winning subject line when the specified test period was complete.

The winner was Sample B – but not by a significant amount. If we had chosen to determine the winner manually, we could send to either the control or variable subject line since there wasn’t a significant difference in the one our subscribers preferred. Even though the GameChanger is not a shopping cart abandonment email, we want to show you how simple and important subject line testing is when it comes to abandoned shopping cart emails.

Keep in mind, however, that one test simply isn’t enough to determine how you should plan your subject line strategy (or any strategy, for that matter). Not only do you need to send your test candidates to a statistically significant amount of your list before determining the winner, you also need to be testing for a long enough period of time to gather meaningful results. For example, if you only send a message every three weeks, one A / B test will not give you any sort of actionable data.

In addition, don’t forget the importance of testing what’s in your shopping cart abandonment emails, too. Perhaps your message is that you can offer the shopper a discount if he or she returns to his or her abandoned cart. It’s possible that your subscribers will respond to a percentage-off deal better than a dollar-off deal. In the Summit session slides about A/B testing, discover how one of our clients tested this idea and what the results were. In shopping cart abandonment emails, it’s always important to test whether images are effective. Depending on what products and services you sell, they may or may not be important to your customer.

The point of A/B testing is not to take for granted that what draws you in to a shopping cart abandonment email, but to make sure you know what will influence your customers the most.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Lots of online shoppers do it: They come to your website, add items to their online shopping carts, and then mysteriously disappear, leaving you with no sale. People can be distracted from completing purchases by a plethora of digital and human disruptions. They may also browse your website for a specific item, while at the same time searching for better deals or discounts on other retailers’ websites. It’s important and profitable to captivate these shopping cart abandoners through email – 88 percent of consumers have abandoned an online shopping cart without completing a transaction, and that’s a lot of money lost (Biz Report).

Here are four ways you can help your shopping cart abandoners go from purchase insecurity to full-fledged buying enthusiasm:

1. If you give them what they want, they will come.
The message that goes out to your shopping cart abandoners doesn’t have to be fancy; it just has to draw them back to their purchases. Address the possible reasons your customers are hemming and hawing over their would-be purchases: cost of shipping, unprepared to purchase or high price. Promote your deals, specials and offers so they have no reason to look elsewhere for a better price or product. Offer discounted or free shipping. For those people who simply forgot that they were shopping online and had added items to their shopping carts, a, “We miss you!” message may be just the motivator they need to complete the process.

2. Go mobile
A shopping cart abandonment email can do wonders when it is designed to be viewed and clicked on mobile. More and more people are viewing emails on their mobile devices, which means that it’s imperative digital marketers are designing emails accordingly. We talk about the musts for mobile design in our webinar How to Create a Winning Mobile Email Marketing Strategy, and you can take a look at the way Alaska Airlines redesigned their shopping cart abandonment emails to be opened on a mobile device, too, by viewing the slides from their presentation at our Summit.

In today’s highly-personalized, digital world, people expect emails to be tailored to what they want, as well as be easy to use. Make sure your call to action is not only linked to your customers’ shopping carts, but thumb-sized so they can easily use it on their phones. Making your customers search for a link or read through a block of content is not going to tempt them to get back to their abandoned shopping carts. By far, the best way to find out what type of email motivates your customers is to….

3. Test, test, test
Test when you send your shopping cart abandonment emails. In its campaign, Alaska Airlines found it was best to send the campaign one day after customers had left their online shopping carts. But not all customers are alike, so you need to send tests to determine when your particular shopping cart abandoners are most likely to respond.

Think that images in your emails are more likely to draw customers back in? Maybe…but maybe not. Alaska Airlines found that overall, re-engagement emails without images were much more successful than ones that contained images. You won’t know what works for your company and your customers until you test variants of your content. If you’re a WhatCounts customer, the Smart Marketing Engine has some of the best A/B testing capabilities. Not only is A/B testing highly effective in telling you what your customers want, these tests are simple to set up. Don’t know how to set up an A/B test? Let us show you how! Just send support@whatcounts.com an email, and we’ll walk you through the steps.

4. Automate
Once you’ve tested your content and design, sending emails to shopping cart abandoners is simple in the WhatCounts Smart Marketing Engine through automation. With our advanced segmentation and automated campaign deployment, you can have the Engine send out emails on an hourly, daily, weekly or monthly basis. Using automation, shopping cart abandonment campaigns are the simplest way to gain potentially lost revenue with the least amount of effort. It’s Smart Marketing at its best!

Stop losing sales because of shopping cart abandoners. With the right message, email design and timing, your emails could make loyal customers out of these subscribers.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Welcome to the first post in a series of many that will walk you through various features in both the Publicaster and Professional Edition platforms. We’ll explain how you can use each feature to help send smarter, more personalized messages through segmentation of data, targeted content and effective automation. Each Friday, we’ll alternate Publicaster and a Professional feature topics. So, since we’re focusing on a Publicaster feature today, next Friday we’ll give Professional Edition the chance to show off what it can do.

Just in case you missed the bus on our spring 2013 Publicaster product release, here’s the news: We’ve got four new features for you to make good use of. If you haven’t already, hop over to our release page and become acquainted with all four features. See the one called social-only campaigns? It’s the underdog of these features: seemingly insignificant but wielding the potential power to help you market smarter.

Convenience. Creativity. Capability to collect the right data: This is what the social-only campaign feature brings you. It uses the direct social publishing feature without incorporating an email delivery element. The convenience is that you send immediately or schedule it to go out at a later time, and you can be as creative as you want with what you choose to post to different social networks. Also, since this social feature utilizes the capabilities of Publicaster social reporting, you can collect data about your social networking activities and their effects.

The social-only feature is found under Campaign Manager. Choose Send/Schedule:

First, choose if you want to add Google Analytics tracking to all of the links you include in your posting, and what part of the content you wish to track (email name, email subject or customer tracking title). If custom tracking title is your choice, you’ll be provided with a box to enter your text. The benefit the social only campaign is that if the links don’t work, then you can simply log in to your social network(s) and delete the post. There is a link checker in the Publicaster Creative Manager, which will even simulate links with Google Analytics added, or you can post to your network and test the links from there.

Another way you can garner right data from this feature is by enabling EyeView, which tracks the amount of time subscribers spend reading the content you’ve posted. If you’re not seeing EyeView as a part of your social-only campaign, it’s because this is an optional feature that gives you specific insight into the behavior of your social users, and targets who your social influencers are. EyeView costs a little extra, but is well worth it.

Next, you’ll want to insert a physical email address for the distribution by using information already stored in Publicaster or by entering a new address. The next part is pretty straightforward: Decide what campaign you want to use for this post. Want to save the details of this social posting for use in the future? Just name it, and Publicaster will save it.

Select the email template you want to use, and then get creative writing a subject line! If you don’t want to launch this post immediately, this is the part where you get to choose when you do want it to go out.

Now comes the actual social integration part where you choose on which social media outlets you want your campaign to appear. This is where you connect your Publicaster account to your Facebook, Twitter and/or LinkedIn accounts. The set up is a one-time event, and it the authentication process is done using OAUTH. If you are logged into your social media accounts outside of Publicaster, you can automatically connect by clicking on the social media icons in Publicaster:

After making sure your accounts are linked to Publicaster, it’s time to publish. Guess what? You’ve got more creative opportunity here, because you can –and should- write a short Facebook message. Make sure you choose the thumbnail you want to appear on Facebook with this post; if you let Facebook do it, you may end up with something good, but you may not. You’re off the hook with creating tag-alongs for Twitter and LinkedIn because it simply posts the subject line you’ve already written along with a web link.

The last step is to enter your email address and the email addresses of those you want to receive a notification when this social-only campaign goes out. Hit the “Share Content” button, and watch the magic happen!

Have questions about social-only campaigns? That’s what we’re here for. Just send an email to support@whatcounts.com and we’ll do our best to help you out.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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Getting to know your subscribers and personalizing the messages they are sent is important in digital marketing, including in eCommerce. You may have a lot of data on your hands, but you need to properly segment that data and create timely, relevant messages in order to make good use of that data. Automation and combining media channels are other key parts of sending smarter, more personalized emails that matter to your customers.

Automation

It’s easy to talk the talk, but harder to walk the walk. The collection and creation of relevant, personalized messages may not be as difficult as you think it is, though. For example, an automated welcome message to new subscribers is a simple set up in the WhatCounts Smart Marketing Engine and lets customers know they are valued. Another simple email to create and automatically send is a reminder to shopping cart abandoners, (who should have their own segmentation). A quick reminder email that says something to the effect of, “Hey, you haven’t finished buying the cool stuff in your shopping cart” can mean the difference between a lost opportunity and increasing your ROI.

Another important part of automation is bringing in content. In the Smart Marketing Engine, you can insert SmartGET and XSLT GET tags into your messages to automatically pull existing content from your website, blog, RSS feed or any other place you store content. Want to learn more about automation? Check out the Automation blog post from a few weeks ago where we explain it in detail.

Combine Channels

You can’t just send your awe-inspiring emails and call it a day. Smart Marketing includes sending relevant and timely messages across all channels, not just email. The goal is to build the most complete profile of your customers and prospects in order to reach them with the message they will respond to. Social and mobile are key components to sending Smart Messages.

In the Smart Marketing Engine, you have the capabilities to use social sharing, social posting and social tracking. If a subscriber reads your newsletter and loves the content, he or she can share it on a social network directly from the newsletter. We track this behavior in the system and create a social influencer score based on it and subsequent actions, if applicable. In turn, the social influencer score lets you build better Smart Segments.

Setting up social sharing capabilities in the Smart Marketing Engine:

This is what social sharing looks like when it is added. Subscribers simply click on the buttons below to share content from the email on their favorite social networks.

Mobile phone use is overwhelming desktop use, and is only predicted to continue on this path in the future (Mashable). Responsive design is one of the factors you need to consider as you create emails, as well as update your website. Different mobile platforms display emails, photos, graphics and links in different ways. Want to learn more about the specifics of designing for mobile? We’ve got a webinar waiting for you to download: How to Create a Winning Mobile Email Marketing Strategy.

Implementing segmentation, content, automation, as well as combining channels, is the way you get to know more about your customers, which helps you bring them information they want. Digital marketing is all about developing a brand friendship with your subscribers, and a friendship always starts with asking questions about the other person. You learn what your friend likes – maybe flowers – so you send her flowers on special occasions.

Are you using Smart Marketing to get to know your subscribers and what they like? Are you acting upon the information you know about your subscribers to send them relevant, personalized messages?

For the inside scoop on Smart Marketing and eCommerce, download our free Shopping Made Smarter webinar.

Joy Ugi
Digital Marketing Coordinator, WhatCounts

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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In the first days of email, the focus was on sending as many messages as possible to as many people for the lowest possible cost. My, how the digital marketing perspective has changed! Soon we began to see that we needed to use segmentation and include content people actually wanted to read.

Where are we now on that evolutionary track? We’re collecting more data than ever! While this seems like a plus for eCommerce marketing, all that data is overwhelming. “Use it or lose it” is our mantra, with the preference being the former option. Smart Marketing can help you take the important data you’ve gathered about your subscribers and use it to send them relevant, targeted messages they want to see.

Here are two ways to break down the data you have to employ Smart Marketing in eCommerce:

1. Segmentation

You need to organize your data before you can use it. Smart Segments are created when you leverage client data, enhanced data, system data and third-party analytics. Imagine a sandwich of wonderfully delicious data layered one on top of one another, but only including the best of each type of data. That’s how the Smart Marketing Engine can be used to create Smart Segments. The image on the right is an example of some WhatCounts Smart Segments.

Subscriber scoring is another way that you can segment your data: it tracks when people positively and negatively interact with your emails. For example, every time a subscriber opens an email or clicks on an email, it’s segmented as a positive interaction. As a result of this information, you can send highly-targeted emails to certain subscribers.

2. Content

A misconception that some marketers have is that their messages need to answer the question, “What do I want my readers to know about me?” In reality, we need to be looking at the emails we send from the subscriber’s point of view, and use our messages to answer the question, “What’s in it for me?”

Creating and implementing the right content will do a great deal to aid you in retaining customers. One strategy in creating relevant content is basket analysis, or looking at what a person has bought recently and suggesting items to go along with it. If someone buys a TV, they may also want surround sound, a DVD player, and some movies to make his or her experience with the TV that much better.
It’s also important to be mindful of the timing of your messages. For example, our TV buyer is not going to be interested in the newest models of the same product. However, if he bought the first season of his favorite show along with the TV, send him an email when the second season comes out.

Another content strategy is rewarding customers who have been long-time subscribers and buyers. All it takes is a thank-you email with a discount, deal, offer or some other type of reward. This makes sure current customers feel loved and stay engaged.

Getting segmentation and content right is how you can start sending smarter messages right now. Tomorrow’s blog post will cover Part II of this series, which will lay out the other two areas where you could be personalizing your eCommerce digital marketing. In the meantime, we want to know the creative ways you are reaching your subscribers by segmenting your data and creating dynamic content. Tell us below, or leave a comment on Twitter and Facebook!

Joy Ugi
Digital Marketing Coordinator, WhatCounts

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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WhatCounts wants to help you send smarter, more personalized messages, and one way of doing that is by bringing you new features in our latest product releases for Publicaster Edition users. All features of this product release are live as of today.

These features directly support the Smart Marketing equation, giving you ways to implement the right data, content and automation in your digital marketing. We know you’re chomping at the bit to know exactly what these new, exciting features are, and we can’t wait for you to check them out.

A short video about each of the features is available on the release announcement page of our website. You can also read short descriptions about each feature and how they will help you market smarter to your customers.

Publicaster Edition Release Announcement

Are you as excited as we are about these new releases? Tell us about it below, or you can share on Facebook and Twitter!

Learn 18 different ways to find and grow your email marketing and social media ROI! Promote email with social, social with email, learn how to set up a Facebook Page for email subscriptions, and much more. Download the free eBook now.	Lifecycle email marketing is one of the hottest buzzwords in digital marketing, but how can you make it work for you? Download our free eBook and learn 5 lifecycle frameworks plus practical applications to your email marketing program.

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