WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

How To Leverage Social Networks To Gain More Subscribers

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Email and social media seem to be locked in an eternal debate about which is better for marketing purposes (spoiler alert: it’s email). But just because the two are at odds with each other doesn’t mean you can’t leverage social media to bolster your email program. And, no, Pokémon GO doesn’t count as social media, so it won’t be featured here.