WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

Ask the Experts: Email Design

How's your email design?
The email marketing industry changes constantly. No doubt, it’s important to keep up with the latest trends and tactics so your messages look pretty on every screen. However, it can be hard to determine what’s an email design maybe, and what’s a must. Here to help are our in-house experts. They’re veteran coders and designers who [...]


Keeping on the Good Side: General Email Best Practices to Remember

Stay in best practice. Keep readers happy.
We’ve all been in that ever-so-frustrating situation where it feels like your inbox is out to get you. You had to search for the unsubscribe button, you couldn’t unsubscribe, you couldn’t read content on your mobile device – the list goes on and on. Email marketers, you’ve probably wondered about certain sending standards, such as [...]