We’ve all been there.
You’ve double-checked the tests of your email and everything is rendering correctly across all inboxes, you’ve selected the correct From name and reply-to address, everything is ready to go, you click to send out an email campaign … and five minutes later, you realize you had a broken link in your code, and everyone who clicks on that link will go to a 404 error page.
Abort mission, the email has been wasted, you’ll have to send it out all over again … right?
Not so fast! Though this was previously the case, a new WhatCounts Publicaster Edition feature now allows you to edit links within a campaign distribution, even if it’s already gone out the door, and for today’s entry in our Feature Friday series, we are going to explore this functionality.
This feature is called Manage Links, and is available to all WhatCounts Publicaster Edition users. Manage Links is found in the Distribution Reports section of the platform, in the same drop-down menu where you select reports such as Click-Through Performance, Opt-Out Detail and Heat Maps:
After clicking on this report, the platform will bring up a list of all the links currently in the email. The item on the left-hand side is the URL to which a link is going to, and in the middle is the actual text of the link (e.g., “Click here to visit”). This is where you can update the URL to which a link is directing:
After you update the link and click Save, the link will be changed and your email is fixed: It really is that easy!
It’s not as though WhatCounts Publicaster Edition reaches out and “pulls back” all of the original emails and sends out a corrected version.
Remember, when you send an email through the platform, it converts the links in your email to unique tracking URLs, such as cl.publicaster.com or cl.bsf01.com, which then redirect your subscribers to the intended destination. The Manage Links feature works by simply updating where that unique tracking link is redirecting the viewer.
While this is a feature we hope you never have to use, it’s good to know that if the need arises, you can, in fact, fix an email after it has been sent. If you need assistance using the Manage Links feature within WhatCounts Publicaster Edition, please contact your Services Account Manager or Technical Account Manager today.
Inbound Marketing Manager, WhatCounts
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