WhatCounts Blog

Everything you need to know about smart, personalized email marketing.

Email Retargeting is a No-Brainer

Email Retargeting is a No-Brainer

I bet you didn’t know today, Feb. 27, is known as “No-Brainer Day.” In honor of this oh-so-well-known day, I’d like to discuss something that really is a no-brainer for marketers: email re-targeting. As marketers we ALL know it costs less to retain a customer than to... read more
Take Your Retail Email Marketing Up a Notch

Take Your Retail Email Marketing Up a Notch

Good news! According to a recent MarketingSherpa study, 61 percent of people say they like getting promotional emails once a week, and what’s more, some subscribers want it on a more frequent basis. Retailers have a tremendous opportunity to take advantage of... read more
2014 Year In Review Infographic

2014 Year In Review Infographic

2014 was a great year for WhatCounts. In fact, it may have been our best one yet. As we know, the end of the year often brings a time where it’s especially important to quantify your year. And while it didn’t take a bunch of statistics for us to know we... read more
Best 2015 Email Predictions

Best 2015 Email Predictions

What will 2015 bring for marketers? It can be hard to tell with the waterfall of predictions accumulating right now. Everyone has something to say about what will change in mar-tech this year and an opinion about what you should do about it. Our favorite predictions... read more
Top 3 Books to Read in 2015

Top 3 Books to Read in 2015

We all struggle to find balance in life. Often it feels impossible, but it isn’t. Maybe the answer lies in making things simple, not constantly making them more complex. I picked these top 3 books to read in 2015 for this exact reason – they’ve helped me find... read more
Page 1 of 6212345...102030...Last »

Subscribe to our Newsletter!

Email:

Join us on social

Download our Newest eBook!


57 Tips for Growing Your Email List

Your email list is your most valuable marketing asset. Grow it today.