WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

3 Ways To Capitalize On The Labor Day Weekend

Wait, no -- this isn't what we meant. C'mon.
Labor Day is upon us which means it probably doesn’t hurt to send an email or two geared around the holiday. After all, being relevant and topical is good to keep up engagement with your subscribers, and also it’s a wonderful opportunity to send people pictures of amazing looking hot dogs. No, but seriously: This time [...]

3 Cool Features Of The New WhatCounts Platform

So check it: We’re upgrading our our Pro platform to make the user experience a whole lot slicker. It’s something we’ve been working on for awhile, and we’re super proud to finally roll it out.   So proud that we’re kinda, sorta itching to share some of awesome stuff that’ll be coming with the upcoming [...]

4 Unintentionally Hilarious Emails From Famous People

We know, we know: “WhatCounts is about helping us send totally awesome emails. What’re you doing getting all gossipy on us?” is what you’re probably asking. Or maybe not. Moving on. Thanks to the age we live in, we get the benefit of having unprecedented access to individuals previously thought untouchable. And while we absolutely don’t condone [...]