WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

The Top 5 Email Marketing Trends For Retailers


Last year, we dropped the immensely popular eBook The Top 5 Retail Campaigns For 2015So popular, in fact, that today we’re dropping the follow up: The Top 5 Retail Trends Of 2016.

So, here it is:

In it, our top strategists breakdown the retail best practices that have been crushing it in the email marketing world this year. You’ll come away armed with the knowledge to boost your revenue, improve your ROI, and send truly amazing messages to your customers.

How To Leverage Social Networks To Gain More Subscribers


Email and social media seem to be locked in an eternal debate about which is better for marketing purposes (spoiler alert: it’s email). But just because the two are at odds with each other doesn’t mean you can’t leverage social media to bolster your email program. And, no, Pokémon GO doesn’t count as social media, so it won’t be featured here.