WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

Case Study: Success With A Lifecycle Gap Analysis (Pt. 3)

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If you’ve been following along, we’ve released one and two of our case study detailing the success True Citrus had working with us after we did a lifecycle gap analysis on their email program. In part three, we’ll detail how working with WhatCounts turned their win-back series around, increasing engagement and driving more revenue. Click below to [...]


Practical Tips For Adding Social Media To Email

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Here at WhatCounts, we’re big on guest posts (reach out to bsmith@whatcounts.com if you’re interested). Today’s post comes courtesy of Rory, who is a Senior Content Marketing Manager for Liveclicker, a long-time email geek, web analytics admirer, blogger, and email industry advocate. It’s not difficult to get Rory talking about email—which he’ll do exhaustively. His broad digital [...]