WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

4 Simple Ways To Acquire New Email Subscribers

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When it comes to email marketing, everything begins with subscribers. Well, OK, to correct ourselves everything is subscribers. Anyway, sometimes getting people’s email addresses can be a little difficult, especially if you are one of those really shy individuals who won’t just walk up to random strangers and ask them to their faces. 4. Business Cards [...]


WhatCounts To Offer Free 1-On-1 Consulting At MarketingSherpa Summit

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With the rollout of our full lineup of agency services, WhatCounts will be offering free, 30-minute consultations with one of our expert email strategists. Says Daniel Caplin, our fearless CMO: “It’s a further extension of the future vision for WhatCounts. We’re more than just experts when it comes to data-driven email, we’re a full-service agency that can [...]


Come See Us At The MarketingSherpa Summit

It’s Conference Season! And we’re hitting the road running, ready to rescue email programs from batch-n-blasts and spam boxes. In February, one of our stops will be in the always lovely Las Vegas for the 2016 MarketingSherpa conference. We’ll be setting up shop the 22nd through the 23rd, so make sure you stop by Booth [...]