WhatCounts Blog

Everything you need to know about smart, personalized email marketing.

Does Content Length Really Matter?

Does Content Length Really Matter?

Earlier this year, Search Engine Journal published an article supporting the idea that longer online content length – longer than 2,000 words, specifically – would earn the publisher more money. The article starts by outlining how ROI is measured on blog posts and... read more
Cyber Monday Emails Reign Supreme

Cyber Monday Emails Reign Supreme

According to Internet Retailer, this year’s Black Friday into Cyber Monday weekend went well for those sending email. Over the long weekend, consumers spilled 26 percent more money than they did last year. But how did the online shopping day fair, you ask? Especially... read more
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