WhatCounts Blog

Everything you need to know about smart, personalized email marketing.

Case Study: Virginia Tech increases CTOR by 6%

Case Study: Virginia Tech increases CTOR by 6%

It’s the ultimate measure of an email’s success. It goes beyond opens and clicks to show you the true level of your subscriber engagement. It’s the metric that’s fast becoming the email marketer’s favorite. Click-to-open rate, or CTOR, is becoming the benchmark for... read more
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