We know brands have their own in-house marketers and we’ve got no beef with that. Props to you, brand marketers, you make our jobs a lot easier.
Having said that, though, there are a lot of benefits to tapping on an email marketing agency to handle the finer nuances of your messaging. Our friends over at Litmus just dropped their 2016 State Of Email Agencies (in neat, infographic form) and the numbers speak of themselves. Some highlights:
Here we are, halfway through June. That means you’ve got less than a month to get those Independence Campaigns geared up and ready to roll out. Woo! U-S-A! U-S-A!
If you’re in the restaurant and food business, this holiday is a cash cow: Americans are expected spend over $6 billion on food alone this year. That’s a lot of hot dogs.
With Father’s Day coming up on Sunday, we wanted to highlight some great emails we saw, and maybe give you a little last-minute inspiration.
3. Here’s A $20 Gift Card To give That Unique Father’s Day Gift.
Sender: Buffalo Jackson Trading Co.
Immediately eye-grabbing subject, accompanied by a great deal and a heart-string tugging image = a win.
Father’s Day is right around the corner and if you’re anything like we were growing up, it didn’t dawn on you until you read this sentence.
So, with that in mind, we’re to give you some quick ideas on easy email campaigns you can run to capitalize on Father’s Day.
It’s time for another installment of our series where we shine the spotlight on emails that we think hit all the right notes.
3. ♬ I’ve been waiting… for an email like you ♬
From Amy Garland, Senior Customer Success Manager
Sender: Return Path
“Good re-engagement email.”
2. It’s Been Awhile
From Analee Bueras, Customer Success Coordinator
You’ve probably never heard us mention the idea of testing before (just kidding, you totally have), but it’s an integral part of providing a unique experience for your subscribers. But you can’t just go into an A/B test all willy-nilly.