WhatCounts Blog

Welcome to our email marketing blog. This is where you'll get the best information for your email campaigns, deliverability, email list growth, design, improving ROI, personalization and more. Got an idea? Tweet Us.

3 More Emails That Are Doing It Right


Every so often we like to take a look at some brands that are doing it right when it comes to the emails they’re sending. Let’s take a look at this week’s entries.

3. The world’s first virtual reality phone case is HERE

From Rena Lopez, Senior Customer Success Manager

Sender: Fab

“This is a GREAT email, from the compelling subject line to the cross-selling products below. You can’t see the awesome GIF in Outlook, so I recommend viewing the email online.”

Road To The White House: A Tale Of Campaign Emails (Pt. 4)


Welcome back to our ongoing series analyzing the email campaigns of presidential hopefuls Hillary Clinton, Gary Johnson, and Donald Trump. Let’s dive right in!

Yes! Last time, we said we would look at the emails that are sent to people who actually donated. Fortunately for that, we found one person who donated to Clinton. Unfortunately, we are still on the hunt for folks who donated to Johnson and Trump. So, with that in mind …

3 Easy Themes To Make Your Email Marketing More Relevant

We know, we know: we’re always harping about how your emails need to be timely and topical.

But it’s just what smart marketers do. The numbers are in favor of sending unique, personalized messaging, with strong subject lines and relevant content. So, having said all that, we want to make sure you’re on top that relevancy thing (but we can literally help you with everything else, also), and just give you a small reminder of huge opportunities coming up that you can capitalize to make topical emails for your subscribers.