New year, new data structure: how to clean up and validate your data
As we all know, data is the new currency in the eCommerce world. It’s used in many different platforms for many different initiatives. So what
As we all know, data is the new currency in the eCommerce world. It’s used in many different platforms for many different initiatives. So what
Every now and then, we like to take a look at some brands that are hitting all the right notes when it comes to their
As we come to the end of 2016, it’s time to look into the future. Below we have a few predictions on where the world
Only you can know the actual numbers from your data, but on average, around 75 percent of an email marketer’s subscriber list is likely inactive. But fortunately
With the holidays right around the corner, you should be, in between repeat viewings of Elf, putting the finishing touches on your marketing plan for the
lasFor the uninformed, Giving Tuesday is the first Tuesday after Thanksgiving. It’s supposed to be a day where we, well, give to others. It’s meant
In the last post we covered some useful metrics for evaluating binary classification algorithms. In this post we’ll go into more detail on why they
Pop-ups catch a pretty bad rap. And while it’s pretty understandable … … fact of the matter is that they can be pretty beneficial for your business.
It’s go time! November is already here, which means two of this biggest shopping days of the year are quickly approaching: Black Friday and Cyber
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