Is your opt-in experience fitting best practices?

Pop-ups catch a pretty bad rap. And while it’s pretty understandable …

We’ve all been there.

… fact of the matter is that they can be pretty beneficial for your business. So while we aren’t saying all pop-ups are good, we are going to break down the quick why and how of leaving customers with a good experience after they encounter your opt-in.

The Benefit

On average, brands that use the pop-up opt-in experience will garner 400% more opt-ins than a site that sticks to the inline method. So how can you do the same? Well …

Best Practices

When it comes to creating a smooth opt-in experience, or at least one that won’t make a potential customer leave your site for good, there are a few things to keep in mind:

  • Make sure the pop-up is eye catching
  • It should only display for unique site visitors
  • Keep the copy short and sweet
  • An incentive to opt-in is always nice
  • Make sure a welcome message is triggered as soon as the signup process is complete
  • Make sure there’s a clear “No Thanks” option

Brands That Did It Right

To help put a better visual to those tips, we wanted to share with you some brands that, in our opinion, did a pretty good job with their opt-in experiences. They hit all the right notes, and are good examples to look at when you’re crafting yours:





Kate Spade


One Last Thing

WhatCounts just rolled out the Beta version of its new form builder. We wanted to make it simple to use, and a feature that’ll help bolster your email marketing without taking up too much of your time. Feel free to check out the demonstration we recently did of it here.

More to explore…


Apple Mail Privacy Protection

What is Apple Mail Privacy Protection? Apple Mail Privacy Protection (MPP) is a feature available to Apple Mail users. MPP protects a user’s privacy by

Read More »

Media Manager upgrade

You may have noticed that your preferred browser provides a security warning for any mixed content. Recent changes in browsers such as Chrome, Firefox and

Read More »

Understanding DMARC

DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol that works alongside Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). What

Read More »

Ready to See WhatCounts in Action?

Take your first step towards supercharged engagement!

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.