With the flowers blooming and the pollen blowing, it’s clear spring is finally on the way.
But are your seasonal email marketing campaigns ready to go?
Sprucing up your emails just in time for the warm season can be a challenge, but it doesn’t have to be. Bring fresh, new life to your spring eCommerce email marketing with these ideas and suggestions.
out with the old, in with the new
If you’re in eCommerce, you can clean out winter inventory with a special promotion – a veritable online yard sale. This not only gets rid of out-of-season items, but is a great opportunity for you to preview and showcase your new spring products to subscribers.
Highlighting specific items in your email will increase the traffic to your website and popularize those items. And by putting the word “sale” in your subject line, you can almost guarantee a higher-than-normal open rate.
Go the extra step by including large, bold CTA buttons in your email that link directly to your homepage. This will lead to more brand exposure and it’s an easy, efficient way to increase revenue.
celebrate spring holidays
The first holiday you should be planning for the spring is Earth Day (April 22). It’s an opportunity to show your subscribers you care about the environment. Make the most of Earth Day by hosting a one-day sale, offering a discount on special “green” items. Your color scheme should use earth colors, such as greens, blues, and light browns. It’s also appropriate to include images of nature in these campaigns, even it they aren’t normally in your brand wheelhouse.
After Earth Day, you should begin preparing Mother’s Day (May 13) and Father’s Day (June 17). When it comes to creating a subject line for Mother’s Day and Father’s Day email campaigns, studies suggest using emotions – love and gratitude mainly – in the subject line can increase your open rate by 20 percent.
As for the design portion of the email, Mother’s Day calls for light colors (think pastels) and soft shapes. This email from Apple gets it right by combining feminine colors. For Father’s Day, you’ll want more masculine colors such as blues, reds and greens and a catchy subject line. Take inspiration from this Dollar Shave Club email.
The final major holiday you should be planning for is Memorial Day (May 28). Emails for Memorial Day usually focus more on Americana themes. You can also strike an emotional tone by featuring a veteran or using an armed services theme. Emails can preview the coming warm summer months, focusing on family, friends, and fun. Just make sure your color scheme is bright, and go for sharp, crisp images to engage subscribers.
do some spring cleaning
No one likes saying goodbye, but sometimes it’s for the best. Marketing to uninterested and inactive subscribers can cost you a lot of money. Cleaning up your list will improve open and click rates, as well as keep your brand’s reputation sparkling clean.
If you notice your emails are bouncing more than usual, there are more unsubscribes than average, or your emails are getting flagged as spam, consider a re-engagement campaign. Spring is the time of new beginnings, so it’s the perfect opportunity to engage inactive subscribers.
Re-engagement emails are meant to appeal to the subscribers who have fallen into inactivity, but are still important buyers. This strategy allows you to see who’s really engaged with your list and who’s not.
Give your subscribers an incentive to become active again: a special deal, free item or discount. Also, be sure to show what they’ve been missing since being inactive. This will boost your open and click rates while simultaneously reconnecting with those subscribers who haven’t shown interest in a while.
conclusion: spring into action
From sales to re-engagement, we’ve gone over what it takes for you to prep for your spring eCommerce email marketing campaigns. These bright ideas will make you and your subscribers jump for joy – your subscribers get the content they want and you get more ROI.
If you have trouble fitting one of these ideas into your campaign or just don’t know where to start, give us a shout out and our team of experienced experts will help you in a jiffy.
