We partner with you to drive more revenue by leveraging our savvy people and a sophisticated email marketing platform.

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customers of all sizes

We understand marketers are challenged with personalizing their email program. Whether it's optimizing list growth, converting prospects, growing value, or retaining customers.

why we love email


40X roi

Email delivers $40 for every $1 invested when utilized properly, remaining the best marketing channel for ROI

digital glue

Email is the digital glue holding together all the emails from social networks, blogs, and even your doctor


Think dynamic content, real-time personalization, behavioral retargeting, and so much more


Email has nearly 3X as many user accounts as Facebook and Twitter combined (2.9 million)

why customers love us

WhatCounts is here to help. As marketers, we understand the challenges our customers face everyday. It's our mission to partner with our customers and show them how to build a more personalized email program by leveraging our solutions.
Email Marketing Agency

full service agency

Whether you need a little bit of help or a full service email Agency of Record, our experts will partner with you to help you get the most out of email marketing.Learn More

Email Marketing Technology

intuitive technology

Lifecycle builder, behavioral personalization, campaign automation, advanced segmentation, dynamic content, relational database and more...Learn More

Email Marketing Support Staff

account management

When you partner with WhatCounts, we support you with a dedicated account manager to ensure you get the help you need to succeed.Learn More

Email Marketing Scorecard grade

get your score

See how well your current program ranks by filling out our interactive email marketing scorecard. Answer the questions listed to find gaps in your program and potentially missed revenue.

Get Your Score


email marketing resources

Designed to make you a smarter marketer... VIEW ALL


WhatCounts' blog is THE source for email marketing industry news, guides and tips.



A complete collection of eBooks to develop your own superior skills at email marketing.



Enjoy presentations from WhatCounts and our partners on demand.



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