WHATCOUNTS helps you send smart, personalized messages.

WhatCounts enables you to harness your customer data, enhance that data and combine it with behavioral data and web analytics to create smarter, dynamic messages that lead to better marketing insights and smarter marketing.

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The Beginner's Guide to Email Marketing

If you want to know whether you have great email, you can simply ask yourself the following question; is it relevant, timely, and personalized? If you don’t get a kick out of your own email, why would you assume that your readers enjoy it?

In this guide, you’ll learn everything from how to get started quickly to some more advanced topics like segmentation and how to set up a lifecycle email marketing strategy.

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