Your subscriber deserves beautiful and relevant email.

Never Settle for Another ESP!

WhatCounts is…

Awesome Software

  • When you’re looking for a partner, you search for someone who’s both attractive and smart. We combine a powerful system capable of sending out millions of personalized messages per hour with a sexy new design to give you the whole package.

Amazing People

  • And let’s not forget about passion. From our strategic account managers to our designers, everyone who works here is driven by their desire to create better email experiences for our customers.

Award-winning Support

  • A good duo needs to be a team. We don’t just give you a password and say “go.” What really sets us apart is that we hold your hand every step of the way. We’ve even been recognized in a recent industry report for our leadership in client service.

Download our latest eBook

Your email list is your most valuable asset. Learn 57 tips for building it today! Download View More

57 Tips for Growing Your Email List

in one package, we combine Email and Simplicity

You need to be able to build an effective, compelling email, get it into your subscribers’ inboxes and analyze and benchmark your program’s performance, all with a minimum of fuss. That’s why we built our software the way we did: Because we’re doing the same thing you are. Email software built by email people … that’s WhatCounts.

ScreenshotsRequest a Demo

Do You Know Your Score?

Part of effective and efficient email marketing is making sure that all aspects of your program — strategy, creative, coding, subscriber acquisition and more — are holistically audited on a regular basis to ensure everything is working as intended. WhatCounts’ Email Marketing Scorecard can help you do this.

Get Your Score


The WhatCounts Labs

At WhatCounts, we never stop working to help you send the best email you can. Our service offerings are second to none in the industry, from groundbreaking creative and campaign production services to innovative strategic planning services. Tell us what you want to get out of your email marketing program, and we’ll help you make it happen.

Learn more Request a demo

Real People, Real Service

We haven’t won awards for our service by directing clients to a 1-800 line. We make sure that every client can talk to a real person who not only understands our platform, but also what our clients need.

Award-Winning Talent

Across our departments, our staff has been recognized in the marketing industry for its dedication to service, innovation and creativity.

Committed Leadership

WhatCounts knows that the company which distinguishes itself on service is the company that wins. Our executive team (yes, even the C-level) is not afraid to roll up their sleeves and get hands-on with a client to ensure success.

Get in touch with us