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Lifecycle Marketing Explained

We love lifecycle email marketing because we love email. Smart, personalized emails are the top ROI-producing resources for marketers. In fact, lifecycle email marketing campaigns generate as much as nine times greater results than other types of marketing campaigns (JupiterResearch). This resource is written with this broader perspective of lifecycle email marketing in mind to give you a general sense of how it works.

This eBook Covers:
  • The lifecycle email marketing framework
  • Lifecycle marketing philosophies
  • Acquiring subscribers
  • Converting subscribers to customers
  • Captivating customers and growing your relationship with them
  • Retaining active customers
  • Winning back inactive subscribers
  • Gathering metrics to improve your lifecycle program
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