Marketers love email.

Why? Because email is the world’s preferred communications channel, because email produces the highest ROI of any other channel, and because email is the digital glue for all other marketing channels. You need a smart email platform with innovative tools to make your job easier. With a sophisticated email platform, you’re able to send the right message to the right person at the right time through better testing and insight-based reporting. Here are six signs you need to upgrade to a more sophisticated platform and up your email marketing game.