Email deliverability is on a lot of email marketers’ minds during the holidays because of increased volume from almost all senders.

Although delivery is important for seasonal email campaigns, delivering smarter is vital all year round. It’s more important than ever to make sure your messages not only get delivered, but also make it into the inbox where they can be seen and acted upon. Inside this notebook, we have ideas and best practices for optimizing your inbox placement during the holidays and all year long.

Here’s what we’ll cover:

• Engagement as the key to the inbox
• How personalization and targeting improve delivery rates
• The effect of user engagement on your deliverability
• When it’s time to say good-bye