Busted:

Debunking Six Email Marketing Myths within the Financial Services Industry

When it comes to the financial services industry, email marketing can sometimes seem like an afterthought. WhatCounts is here to help you work through six myths about email marketing in the financial industry. In the process, we’ll show you that:

  • Not all customers are created equal, and it’s not only possible but easy to target them
  • That “batch and blast” is dead; you need to send personalized messaging
  • You have multiple opportunities to capture data about your customers (and we’ll tell you how to get it)
  • Direct mail is no longer the best way to acquire customers
  • Emails sent from financial institutions don’t have to be dry, cookie-cutter or bland
  • Intuition isn’t necessarily the best way to go when planning your programs
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