According to the Direct Marketing Association, email marketing has a Return on Investment (ROI) of $40.56 for every dollar spent. Are you seeing this type of return? If not, you may be leaving money on the table.

To stay relevant as a marketer, you need to stay relevant to your subscribers. In this guide, we’ll show you how to use data, segmentation, dynamic content and responsive design to send smarter, more personalized messages and grow your ROI. You’ll learn the basics for various email marketing categories including:

  • List growth
  • Creative
  • Social media
  • Lifecycle marketing
  • A/B testing
  • Mobile design