It costs 6 to 7 times more to gain a new customer than keep an existing one. Developing an win back strategy to bring back lapsed customers or unengaged subscribers just makes sense. In fact, with the right strategy, up to 75% of your unengaged population will re-engage within the first 90 days.
Inactive customers and subscribers can do more than cost you money, they can hurt your reputation with ISPs. Our strategy team is here to help you deploy a series that serves a two-pronged attack: re-engaging subscribers and customers that you haven’t heard from in a while and identifying opportunities for cleaning your list. Here’s how it works:
We’re here to help you give your customers the VIP treatment by setting up automations that trigger when a customer reaches a defined purchasing threshold.