eCommerce Email Customer Segmentation eBookBecause of its high ROI, several years ago leading marketers began looking for new ways to use email to increase profit margins. Ultimately, they returned to one of the basic principles of all marketing: it is cheaper to convince an existing customer to buy again than to convert a prospect into a new customer. So they began utilizing email marketing to up-sell existing customers by sending them product recommendations based on previous purchases.

This white paper will review the reasons behind that strategy, as well as the tactics used, so that you, too, can maximize each marketing dollar you spend.

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