What We’ll Do
WhatCounts will research and provide competitive pricing intelligence for up to five competitors. The competitive research includes:
- Identify number of ad opportunities
- Compare list size for your program with competing programs
- Share whether CPM, CPC or Flat Fee approach is utilized
- Average open, click and delivery metrics for competitors or similar industry benchmarks
Knowing your competitor’s pricing approach is very valuable information that can be used to determine the correct selling approach for your email program advertisements. The insight gathered from the research will conclude with a list of prioritized recommendations on:
- Best placements for ads in email to maximize advertiser interest
- Key email performance stats that should be included in sales collateral
- Pricing structure for single, week, month and multi-month long ad placements
What You’ll Get
WhatCounts will prepare and deliver a presentation of the Advertisement Pricing Competitive Analysis. The report will be provided in PowerPoint format. The document will include:
- Advertisement competitive intelligence pricing matrix
- Meter indicator of where you fall in comparison to your competitors
- Pros and Cons of changing ad placement in email
- Competitive Samples
- Recommendations
Other Strategic Services
- Specific Email Program Strategy & Launch Plan
- Opt-In Through Opt-Out Customer Experience
- Lifecycle Email Program Gap Analysis
- Four Email Template Reviews With Scorecard
- Competitive Analysis: Email Program Performance
- Automated Email Performance Reporting Strategy
- Advertisement Pricing Competitive Analysis
Ready to be more strategic? Contact us now.