Currently viewing the category: "Best Practices"

The Importance Of Email Marketing Agencies


We know brands have their own in-house marketers and we’ve got no beef with that. Props to you, brand marketers, you make our jobs a lot easier.

Having said that, though, there are a lot of benefits to tapping on an email marketing agency to handle the finer nuances of your messaging. Our friends over at Litmus just dropped their 2016 State Of Email Agencies (in neat, infographic form) and the numbers speak of themselves. Some highlights:

3 Emails We’re Digging This Week


It’s time for another installment of our series where we shine the spotlight on emails that we think hit all the right notes.

3. ♬ I’ve been waiting… for an email like you ♬

From Amy Garland, Senior Customer Success Manager

Sender: Return Path

“Good re-engagement email.”

2. It’s Been Awhile

From Analee Bueras, Customer Success Coordinator