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3 Things All Successful Email Marketers Do


MarketingSherpa 2016 has come and gone, and if you didn’t stop by or didn’t attend at all don’t worry, we’ll have you covered in the coming weeks as we recap what went down.

For starters, our very own senior strategist Fawn Young was interviewed on B2B Nation, a podcast put out by TechnologyAdvice. Have a listen to the full interview (recap below):

4 Ways To Get Subscribers To Click Through


It’s hard, we know. You create this beautiful email to send to your subscribers. You’re sure it’s a home run. You hit send and, 24 hours later, you see that it’s been opened, but no one is clicking through. So what gives?

Well, sometimes it takes more than a killer deal to entice your customers. You need to make sure you’re taking the right marketing approach as well. We’re talking about doing things like …