Technology tailored to your needs
More Customers Than Ever Are Demanding a Personalized, One-To-One Experience
The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows
you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization.
Coupon Manager
Upload, manage, and track coupons with ease. Instead of using a generic coupon code for all contacts, this feature allows you to send a unique, single-use code to each contact.
Email Snapshot
Do your customers have specific questions about emails they received? Quickly find any email sent to a contact with this feature. By generating email snapshots, you can capture send history and personalized content for each contact to refer to as needed.
Label Management
Organize campaigns, lists, sign up forms, preference sites, and more with labels. Tag your content as you see fit, and generate detailed reports based on your tagged content. Filter by specific campaign data, gain high-level insights about campaigns—the possibilities are endless and – “Filter by specific campaign data and gain high-level insights about campaigns …”
Automations 2.0
Create dynamic, behavior-based journeys with ease. Instead of sending the same campaign to all contacts, this feature allows you to trigger personalized, real-time emails based on your website or email activity. Engage customers at the right moment and deliver tailored experiences automatically.
Core Features
Data at your fingertips
SEE WHAT’S REALLY IMPORTANT
Grow your audience
Stay On A Healthy Acquisition Track
- Drag-and-drop form builder
- Progressive preference sites
- List growth analytics
Personalize campaigns with segmentation
Zero In On The Right Audience
Easily create segments based on customer data, from email engagement metrics to customer lifetime value. Target the right customer at the right time, every time.
Map your contacts’ lifecycle
KNOW WHEN IS THE RIGHT TIME TO SEND
Create jaw-dropping emails
LOOK YOUR BEST
- Drag-and-drop template builder
- Free responsive templates
- SPAM tests and inbox rendering preview
Analyze your campaigns
There’s really no point in doing something you can’t measure, which is why we give you the tools to test your campaigns and measure success.
- Subject line, content, and creative testing with real-time analytics and automated deployment of the testing winner
- Device and email client analytics
- Hourly and daily campaign activity
- Deliverability and unsubscribe monitoring
- Head-to-head campaign comparison
Automations 2.0
Trigger Smarter Campaigns with Website and Email Events
Create Automations Effortlessly
Design workflows that respond to website and campaign events without writing code. The modern interface makes it easy to set up complex automations in minutes.
Personalize Campaigns Instantly
Use captured event data to deliver tailored messaging with product images, pricing, and limited-time offers.
Personalized emails increase engagement and drive conversions.
Capture Key User Events
Track actions like cart additions, page views, or link clicks to trigger timely campaigns. Event tracking ensures you engage customers when it matters most.
Optimize Workflow Management
Engage Customers at the Right Moment
- Send reminders to shoppers who add items to their cart but don't check out.
- Re-engage users who click links in emails but don't complete a desired action.
- Trigger welcome or onboarding campaigns based on first-time site visits.
- Automatically follow up with customers after completing a purchase to encourage repeat sales
Get Started with Smarter Automations Today
Automations 2.0 lets you capture key user behaviors and turn them into timely, personalized email campaigns. To get started, reach out to your Whatcounts Account Manager.