A/B Testing Emails
How to A/B Test Email Campaigns to Improve Performance A/B Testing Your Emails: What to Test, How to Do It, […]
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WhatCounts Blog
Email Marketing Statistics Every Marketer Should Know
Email Statistics Every Marketer Should Know and How They Can Help You Achieve Better Results 2025 Email Marketing Benchmarks: Key
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Five Email Mistakes Even Smart Companies Make
Five Email Marketing Mistakes Even Smart Companies Make (and How to Fix Them) Email is still one of the most
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Types of SMS Campaigns to Send
Types of SMS campaigns to send How to Get People to Sign Up for SMS Marketing In a previous WhatCounts
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5 Tips for Subject Line Testing Your Email Marketing Campaigns
5 tips for subject line testing your email marketing campaigns My Clients Often Ask How They Can Improve Their Open
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Lifecycle Marketing Deep Dive: Welcome Series
Lifecycle marketing deep dive: welcome series The Welcome Series. One of the most underrated but highest performing email series a
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Lifecycle Marketing Deep Dive: Win Back Campaigns
Lifecycle marketing deep dive: win back campaigns Email marketing databases naturally degrade at a rate of about 22.5% a year. While
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Introducing Coupon Manager
Introducing Coupon Manager The WhatCounts team has been hard at work on a new feature, Coupon Manager, which streamlines using
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Understanding DMARC
Understanding DMARC DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol that works alongside Sender Policy Framework
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