Finance
Banks and financial institutions must differentiate themselves in a highly competitive market by creating and communicating value to their customers and subscribers.
Acquire new customers with unique opt-in experiences and preference centers; grow brand affinity and increase customer lifetime value through targeted, relevant messaging to your customers.
Grow brand affinity
- Opt-in forms and popups
- Social and mobile sign up
- Referral campaigns
Improve NPS scores
- Customer milestone triggers
- Marketing automation
- Community newsletters
Increase engagement
- Onboarding campaigns
- Up-sell and cross-sell programs
- Mobile banking promotions
Higher efficiency
- Automated A/B testing
- Exportable real-time reporting
- Workflow approval
Utilities
Utility companies are not only responsible for providing high-quality service, but also valuable content, like efficiency recommendations, to engage customers.
WhatCounts has everything utility marketers need to deliver. From drag-and-drop templates to flexible automated workflows—target customers faster with personalized content tailored to the utility industry.
Provide flexibility
- Opt-in forms and popups
- Social and mobile sign up
- Preference center
Engage audiences
- Content personalization
- Multi-channel automation
- Segmentation
Work efficiently
- Automated A/B testing
- Workflow approval
- Drag-and-drop template creation
Use pre-built content
- Paperless billing sign up
- Call before you dig
- Annual contract benefits
Media and publishing
Print and online publishers are in a unique position where they need to acquire and keep the attention of an audience that can be prone to distractions.
WhatCounts’ email marketing platform
allows media and publishing marketers to grow their audience, increase engagement, conserve marketing resources, and drive more revenue in a single platform.
Audience growth
- Opt-in forms and popups
- Social and mobile sign up
- Subscription centers
Increased engagement
- Content personalization
- Frequency optimization
- Multivariate testing
Improved efficiency
- Content automation
- Workflow approval
- Drag-and-drop template creation
Data-driven analytics
- Data appends and segmentation
- Subscription renewal campaigns
- User profiles
Unified audience database
- CMS and web analytics integration
- Relational database
- Real-time APIs