The eCommerce office & B2B industry is unique in that revenue is heavily replenishment based. WhatCounts’ Predictive Marketing Software enables companies in the office & B2B industry to leverage purchase data to strategically design email marketing campaigns with the highest potential for customer retention.
Office & B2B companies using batch and blast email marketing are challenged with relevantly reaching their individual customers who are due for product re-fills. By integrating WhatCounts’ data-driven marketing approach, our clients are able to not only trigger reminder emails to customers when they are due for product refills, but also make relevant product recommendations based on purchase history, educate customers on new products, reward best customers and retain churning customers. These best practices are vital, as acquiring a new customer can cost the retailer 4.8x more than keeping an existing customer.