The online food and beverage industry is quickly growing, projected to reach $18 billion in sales by 2018. This eCommerce industry is unique in that revenue is heavily replenishment based. Windsor Circle’s Predictive Marketing Software enables companies in the food & beverage industry to leverage purchase data to strategically design email marketing campaigns with the highest potential for customer retention.
Food & beverage companies using batch and blast email marketing are challenged with relevantly reaching their individual customers who are due for product re-fills. With a data-driven lifecycle marketing approach, our food & beverage clients are able to trigger reminder emails to customers when they are due for product refills, and also make relevant product recommendations based on purchase history, educate buyers on new products, reward best customers and retain churning customers.
Retailers in the food & beverage industry are in a unique position to get in front of their customers on a regular basis with predictive product replenishment, as well as lifecycle marketing campaigns. We work with mid-market and enterprise retailers.