The apparel industry is a major player in the eCommerce market, and it’s not slowing down any time soon. Revenue is expected to reach $86 billion by 2018. In such a large and growing industry, it’s essential that apparel retailers to create meaningful relationships with their customers.
Leveraging WhatCounts’ data-driven marketing approach, our apparel clients are able to segment customers and trigger relevant product recommendations based on unique purchasing behavior, including style and brand preferences, gender, intended usage, and onsite browsing behavior.
WhatCounts’ Predictive Marketing software enables companies in the apparel & footwear industry to leverage product, purchase and customer data to strategically design email marketing campaigns with the highest potential for customer retention. Discover best practices for data-driven marketing with WhatCounts.