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The eCommerce accessories industry is unique in that revenue is heavily trend based. Accessories companies must consistently chase trends or set new ones, in order to stay competitive. Relevantly reaching customers with new product releases, across email marketing and social platforms, is very crucial to the success of the business. WhatCounts’ Customer Retention Automation Software enables companies in the accessories industry to leverage purchase data to strategically design email marketing campaigns using key data points, such as dynamic product recommendations, predicted gender, and more.
Accessories companies using batch and blast email marketing are challenged with relevantly reaching their individual customers with different needs and preferences. By integrating WhatCounts’ data-driven marketing approach, our accessories clients are able to segment customers and trigger relevant product recommendations based on unique purchasing behavior including style and brand preferences, all while educating customers on new products, encouraging social media engagement, rewarding best customers and retaining churning customers. Such data-driven marketing activities increase customer retention and customer lifetime value, driving new revenue streams for our clients.
© 2021 WhatCounts. All rights reserved. View our Privacy Policy or our Terms & Conditions.
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