WhatCounts connects a retailer’s Hybris eCommerce platform to their Oracle Marketing Cloud (Responsys) account, helping to grow repeat sales. With WhatCounts connecting Hybris and Oracle Marketing Cloud, retailers can automatically integrate customer purchase history and transactional data into Oracle Marketing Cloud to power data-driven digital marketing solutions.
Within WhatCounts, you can create a variety of automated, personalized emails and ads to help welcome, convert, thank, retain, upsell, recommend, reward, and win back valuable customers through Oracle Marketing Cloud. You can also create complex customer segments based on product, purchase, and customer data, as well as custom fields from Hybris to power more personalized promotions.
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