WhatCounts Blog

AOL Spam Filtering Changes

Last week, Lili Crowley updated the AOL Postmaster blog with notification of some recent spam filtering changes for the AOL network. While the post was

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Learn where the term SPAM comes from.
Deliverability

where does the term SPAM come from?

Most email marketers know the term SPAM: Messages consisting of unsolicited advertisements sent as a mass email. You meticulously ensure your campaigns steer away from

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Attachments in Email Marketing

Lately, we’ve gotten questions from a few email marketers asking for best practices when adding an attachment to your message. Our best advice: Don’t. When

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