WhatCounts Blog

Learn where the term SPAM comes from.
Deliverability

where does the term SPAM come from?

Most email marketers know the term SPAM: Messages consisting of unsolicited advertisements sent as a mass email. You meticulously ensure your campaigns steer away from

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What is spam?

There is nothing more annoying than logging into check your email and sifting through tens or hundreds of unwanted email advertising for some product sent

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Avoid Misleading Subject Lines

Permission-based email marketing should be the foundation of your program.  Growing your list organically and without spamming is the best way to earn a great

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