WhatCounts Blog

Prepare for the holidays now!

How many email marketers take advantage of major holidays to send campaigns, promote their brands, and sell their products and services? Christmas, Fourth of July,

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Mailbag: sending by timezone

We received this question recently from a customer: When does WC plan on building sophisticated send controls and segmentation logic so that email can be

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How long should emails be?

Here’s a wildly popular question: How long should emails be? Every other Internet marketing “expert” is saying that emails should be getting shorter, shorter, shorter,

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