WhatCounts Blog

In Search of Attention

For more than a decade, the business of email marketing has largely been concerned with The Big Six: Frequency Send times Deliverability A/B testing Subject

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Engagement Is a Two-Way Street

Marketers love many things: metrics, measurable results, chocolate (or at least this marketer does), impressions, and anything that can help move the needle for their

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What if people wanted your ads?

Very often, you hear people say, “We don’t want advertisements“, whether the medium is email marketing, television, magazines, or other channels. What they’re really saying

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