Deliverability 101: Back to the Basics

get familiar with the critical basics of deliverability.

Making sure your email gets delivered can be complicated, but even the greatest journey starts with a small step.

Join us as we take you back to the basics of deliverability, where we’ll discuss the nuts and bolts of what email delivery means to you and your email program. We’ll cover:

  • Inbox vs. spam folder placement
  • Common spam filtering methods
  • Bounces: why they happen and how to deal
  • The origins and purpose of spam traps
  • Why delivery should matter to you (even if you don’t think you have a problem)


Download the slides and watch the recording!