Smart Marketing:

Unlocking the Power of Automation eBook

We’re so glad you want to download our Smart Marketing: Unlocking the Power of Automation eBook! Get ready to learn all about how you can send more targeted, personalized messages to your customers using the tools in the WhatCounts Smart Marketing Engine. We ask the relevant questions you want answered, and give you straightforward answers that you can put to practical use. This eBook covers:

  • How to use automation to pull content into emails
  • Using the WhatCounts SmartGET and XSLTGET tags
  • Adding tags to content that automatically pull in personalization elements
  • Smart scheduling and deployment using automation
  • Automatically generating reports about your campaigns
  • Preparing your data and content in order to use automation
  • and much more!

Automation comes in many different forms, from pulling already-created content to scheduling email campaigns to deploy on their own. In fact, you can schedule both time-based and behavior-based email campaigns.

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