What is CAN-SPAM, where did it come from, and how does it affect me?

If you’re an email marketer, those three questions are probably on your mind as the demand for privacy in the world of big data grows. This legislation isn’t new. The Controlling the Assault of Non-Solicited Pornography and Marketing Act – what marketers fondly call CAN-SPAM – was passed in December 2003 and became effective January 1, 2004. It’s among a family of laws passed aiming to protect consumer privacy. In this guide, explore:

  • What is legally required from email marketers
  • Challenges involved with compliance
  • Best practices for implementation
  • Violations and penalties
  • Frequently Asked Questions