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How to safelist emails

Ensure Proper Delivery

WhatCounts wants to help make sure your emails are getting delivered to you! In order to help ensure the proper delivery of emails to your inbox, mark any legitimate mail that ends up in your Spam or Junk folder as “Not Spam” or “Not Junk” and add legitimate senders to your Contacts. View instructions below on how to safelist emails for several popular Internet Service Providers and email companies.

Permission-based marketing

A vital component to inbox delivery is ensuring that all contacts directly opt-in to receive marketing and promotional content. This increases the likelihood that they will take the time to recover your emails in the event that they get caught in content filters. Check out our Deliverability services to help ensure your legitimate mail reaches the inbox.

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*Note: WhatCounts is not an email client like Gmail or Outlook. We send emails for customers through our platform. This guide is designed to help subscribers keep emails from being moved to the spam folder.

Gmail

To add the sender to your Contacts:

  1. Select the email to open it
  2. Rest your cursor over the From address
  3. Select Add to Contacts

If the email ends up in your Spam folder:

  1. Select the email to open it
  2. Choose: Report not spam

Yahoo!

To add the sender to your Contacts:

  1. Select the email to open it
  2. Rest your cursor over the From address
  3. Select Add to Contacts then Save

If the email ends up in your Spam folder:

  1. Select the email to open it
  2. Then click Not Spam

Outlook

To add the sender to your Safe Senders List:

  1. Select the email to open it
  2. On the Message tab, select Junk > Never Block Sender

If the email ends up in your Junk Email folder:

  1. Select the email to open it
  2. On the Message tab, select Report Message > Not Junk
  3. If a ‘Report as not junk?’ popup appears, select Report
  4. Back on the Message tab, select Junk > Never Block Sender

Apple iPhone

To add the sender to your Contacts:

  1. Select the email to open it
  2. Press the From address
  3. Select the arrow next to the From
  4. Choose Create New Contact
  5. Press Done

If the email ends up in your Junk folder:

  1. Select the email to open it
  2. Press the arrow at the bottom
  3. Select Mark as Not Junk

Outlook (Office 365)

To add the sender to your Contacts:

  1. Select the email to open it
  2. Rest your cursor over the From address
  3. Select More Options (three dots)
  4. Click Add to Contacts then Create

If the email ends up in your Junk Email folder:

  1. Select the email to open it
  2. Press Not Junk > Not Junk
  3. Press the Report button to Report as Not Junk

Samsung Mail

To add the sender to your Contacts:
  1. Select the email to open it
  2. Press the From address
  3. Select Add to contacts
  4. Click Create Contact then Save

If the email ends up in your Spam folder:

  1. Select the email to open it
  2. Press More options (three dots)
  3. Select Remove from Spam
 

Apple Mail Client (Mac OS)

To add the sender to your Contacts:

  1. Select the email
  2. Rest your cursor over the From address
  3. Select the down arrow and choose Add to Contacts

If the email ends up in your Junk folder:

  1. Select the email
  2. Click Move to Inbox

Thunderbird

To add the sender to your Address Book:

  1. Select the email to open it
  2. Click the From address
  3. Select Add to Address Book

If the email ends up in your Spam folder:

  1. Select the email to open it
  2. Press Junk
  3. Then select the Not Junk button

 

AOL Webmail

To add the sender to your Contacts:

  1. Select the email to open it
  2. Click on the From address
  3. Select Add Contact.
  4. Enter a value in the First Name and Last Name fields
  5. Click the ADD CONTACT button to save.

If the email ends up in your Spam folder:

  1. Select the email to open it
  2. Click the OK (“Not Spam”) button.

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