Social & Display Marketing

Expand your reach with social and display campaigns that correspond to your automated email campaigns

Using Whatcounts, retailers can create campaigns that go beyond email to engage with customers on their preferred social platforms. Our data sets can be used across the board with direct integrations to Facebook, Instagram, and GoogleAds. Retailers also have the ability to import segments into any other platform they use for retargeting.

Retarget on Facebook and Instagram

As more users flock to social media platforms, retailers are spending more money retargeting and advertising on these mediums. With WhatCounts’ Custom Audience Solution, you can gain a competitive edge by creating curated, targeted ads.

How It Works

1

Create your segment within WhatCounts using our advanced segment builder or simply publish a corresponding automator segment.

2

Decide whether to push the segment one-time to Facebook or sync (updated on a nightly basis)

3

Log in to Facebook and set up your ad—use your newly created segment as a custom audience or create a look-a-like campaign from it.

4

Layer in any Facebook demographics you see fit

5

Set your budgets and timeline

6

Push your ad live via Facebook, Instagram, and Audience Networks

Retarget GoogleAds

Target key segments with curated ads and broaden your reach across various parts of the Google Ads platform, including:

  • Google Search
  • Google AdWords
  • YouTube
  • Gmail
  • Google Shopping
  • Google Display Networks

How It Works

Our integration with GoogleAds allows retailers to sync segments to GoogleAds on a nightly basis. You can either create one-off segments to sync over or when activating a marketing campaign, such as browse abandonment, you can sync the corresponding segment as part of activating your campaign. With nightly syncing between WhatCounts and GoogleAds you can be rest assured your Google Audience reflects the ever evolving nature of your customer segments.

Other Platforms

While we currently have direct integrations with Facebook, Instagram, and GoogleAds, retailers can create and download a .csv file from Advanced Segment Builder which can be uploaded into any platform to power predictive cross-channel campaigns.

Cross-Channel Advertising Use Cases

Depending on your business and goals, there are tons of different personalized ad campaigns you can run using data. While not an exhaustive list, here are some of the more popular campaigns our clients are using:

One Time Push Campaigns

  • One day sales
  • Flash sales
  • Key holidays like Black Friday and Cyber Monday
  • Up-sell or cross sell opportunities based on past order data
  • Product launches to niche categories and/or buyers loyal to one category

Synced Campaigns (Updated Nightly)

  • Look-a-like Best Customer Audience
  • Look-a-like Product or Category Affinity Audience
  • Cross-Channel Win-back Campaign
  • Cross-Channel First Purchase Campaign
  • Cross-Channel Vip Coupon Offerings (Best Customers) Campaign
  • Cross-Channel Replenishment Reminder Campaign
  • Cross-Channel Gift Order Campaign

Ready to Engage with Your Customers on Their Preferred Platforms?