With the Predictive Customer Value module, retailers can draw a more holistic profile of their customers to create tailored campaigns across multiple channels and be truly, customer centric in their marketing strategy.
WhatCounts’ Predictive Customer Value (PCV) module ensures that you’re maximizing your data across every marketing channel. We generate customer insights based on past purchase behavior and turn these insights into a predictive attributes model. The Predictive Customer Value module is available within WhatCounts, enabling retailers to easily create segments and apply predictive data to automated campaigns, or as an exported .csv that retailers can use to power marketing campaigns across multiple channels, including:
Updated nightly, the PCV module offers a rolling 12-month forecast of predictive customer attributes, such as Predicted Churn Probability, Predicted Future Spend, Predicted Next Order Date, and more.
The Predictive Customer Value module, allows you to go beyond email and create omnichannel, predictive marketing campaigns. As a retailer, you have the ability to:
You have access to the Predictive Customer Value module directly in the WhatCounts platform, with the ability to segment your customer base by any of these predictive attributes, as well as your standard product, purchase, and customer data. Once you’re satisfied with the segment you’ve created, you can apply the segment to a new or existing marketing campaign or export the segment as a .csv to use across multiple platforms.
Along with the standard fields that you have access to in the WhatCounts platform, the Predictive Customer Value Module gives you access to the following fields: