Smarter Ominchannel Marketing

Shift Your Marketing Campaigns from Reactive to Proactive with Predictive Customer Value

With the Predictive Customer Value module, retailers can draw a more holistic profile of their customers to create tailored campaigns across multiple channels and be truly, customer centric in their marketing strategy.


How it Works

WhatCounts’ Predictive Customer Value (PCV) module ensures that you’re maximizing your data across every marketing channel. We generate customer insights based on past purchase behavior and turn these insights into a predictive attributes model. The Predictive Customer Value module is available within WhatCounts, enabling retailers to easily create segments and apply predictive data to automated campaigns, or as an exported .csv that retailers can use to power marketing campaigns across multiple channels, including:

  • Display advertising
  • Retargeting
  • Product listing ads
  • Paid search
  • Social media advertising
  • Direct mail
  • Sales call lists
  • and more

Updated nightly, the PCV module offers a rolling 12-month forecast of predictive customer attributes, such as Predicted Churn Probability, Predicted Future Spend, Predicted Next Order Date, and more.

Key Benefits & Features

The Predictive Customer Value module, allows you to go beyond email and create omnichannel, predictive marketing campaigns. As a retailer, you have the ability to:

  • Weave predictive data into your existing marketing campaigns
  • Create omnichannel campaigns, to re-engage customers
  • Acquire high-value customers using lookalike campaigns
  • Focus on products that are driving the most revenue
  • and more

You have access to the Predictive Customer Value module directly in the WhatCounts platform, with the ability to segment your customer base by any of these predictive attributes, as well as your standard product, purchase, and customer data. Once you’re satisfied with the segment you’ve created, you can apply the segment to a new or existing marketing campaign or export the segment as a .csv to use across multiple platforms.

Available Fields

Along with the standard fields that you have access to in the WhatCounts platform, the Predictive Customer Value Module gives you access to the following fields:

  • Predicted Churn Probability - likelihood a customer has already churned
  • Predicted Future Orders - number of orders we predict a customer will make over the next 12 months
  • Predicted Future Spend - total amount we predict a customer will spend over the next 12 months
  • Predicted Future AOV - average order value we predict for a customer over the next 12 months

Let's Get Started!