If you’re not engaging consumers at every stage of their customer lifecycle in a relevant, personalized way, then you’re losing valuable revenue from customers you already have! That’s where we can help. Simply put, retention marketing is the act of working to retain customers through different marketing campaigns to ensure that they at least pay back their cost of acquisition, with a goal of turning retained customers into brand evangelists and creating a customer centric marketing strategy.
WhatCounts uses your product, customer and purchase history data to automatically drive personalized marketing that connects with customers in a relevant and meaningful way to help keep them coming back.
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Using proprietary models, created, maintained, and fine-tuned by our data science team, retailers are able to send emails based on individual behavior, as well as aggregate customer data. Our clients see an average 10% lift in repeat sales, 12% lift in retention rate, and 10x ROI after 12 months.
Whether you want complete control over your campaigns or you need a little help, we’ve got the right solution for you. Marketers can rest easy with the ability to create email campaigns that fit their brand using our WYSIWYG editor. When setting up automated campaigns, marketers are walked through set up, step-by-step, you can decide to rely on our data algorithms to power trigger dates, product recommendations, and more, or select these settings yourself. Alternatively, our professional services team is happy to assist with the development of creative and setup of your lifecycle campaigns.