Advanced Segment Builder

Sophisticated Customer Segmentation at Your Fingertips

Instantly create complex customer segments based on multiple data sets including product, purchase, and customer data. Automatically sync these segments to your ESP, Facebook, and Google AdWords, or export a .CSV that can be imported into the platform of your choice.

 

Create Complex Segments without Barriers

Quickly and easily create complex segments based on multiple data sets, such as score, customer, product, order, and custom fields. Whether you want to create a custom segment or use on of our starter templates, all of your fields (including custom fields) will be available in segment builder, as well as, predictive and scored fields that we provide.

Combine Your Data to Create Predictive Segments

Hone in on high-value audiences easily with WhatCounts Segment Recipes. We’ve done the heavy lifting for you, simply click on the segment within the WhatCounts App to activate it for email, social, and cross-channel campaigns. We’ve created 30+ recipes to help you target key customers, including…

Nurture
  • Customer Purcahsed X, but not Y
  • First Purchase Anniversary
  • New Repeat Customers
Reminder
  • Upcoming Gifter
  • Upcoming Repurchaser
  • Upcoming Replenishment
  • Category/Product X Purchased within Timeframe
Reward
  • Best Customer
  • Future Best Customer
  • Future Biggest Spender
Recover
  • High Predicted Churn
  • Past Due

Custom Segment Analytics

Before pulling the trigger, understand the value of your newly created segment. For each segment, we’ll show you:

  • the number of customers
  • your rules in "plain language" to ensure you've set up everything the way you intended
  • total revenue from your segment
  • number of orders
  • average order value
  • customer value
  • latency

Throughout the WhatCounts, you can access other analytics by segment to understand, key days of the week and times of day to send emails, acquisition sources, geographical information, and more.

Layer in Predictive Fields

Take your segments one step further with our Predictive Customer Value Module (PCV), which is included in our standard platform. This module gives you access to more predictive data sets, including:

  • Predicted Churn Probability
  • Predicted Future Spend
  • Predicted AOV
  • Predicted CLV
  • and More

Throughout the WhatCounts, you can access other analytics by segment to understand, key days of the week and times of day to send emails, acquisition sources, geographical information, and more.

Ready to learn more?