We know the challenges retailers face; that’s why top 1,000 internet retailers leverage WhatCounts’ data-driven email technology and full-service agency to acquire new customers, retain them, and increase their lifetime value.
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Customer Acquisition

Capturing a subscriber’s email is the most important stage in beginning a relationship with your customer. Engagement should be frictionless, inviting, and simple for those new to your brand. WhatCounts will help you kick off your acquisition efforts with class and style backed by proven results.

Suggested Campaigns & Tools

  • Progressive Opt-In Forms
  • Referral Programs
  • Lightbox Modals
  • Social & Mobile Signup

Convert Customers

Once a subscriber has agreed to be messaged by you, sending the right message at the right time is critical to nurturing them to engage and purchase from you. WhatCounts can help you create the right lifecycle email series to your subscribers.

Suggested Campaigns & Tools

  • Welcome Series
  • Browse Abandonment
  • Never Purchased Series
  • Cart Abandonment
  • Preference Sites
  • Optimized Responsive Templates

Repeat Customers

Once a customer has engaged and made a purchase, it’s time to leverage the data you received. We can help you hone in on subscriber preferences to encourage further engagement with your brand, leading to repeat purchases more frequently.

Suggested Campaigns & Tools

  • Post-Purchase
  • Holiday Campaigns
  • Transactional Upsell
  • Cross-Sell/Up-Sell
  • RFM Based Campaigns

Loyalty & Raving Fans

Your customers are your most valuable asset, and those that love you will be your best advocate. Use the technology in WhatCounts to reward and incentivize your subscribers to share their experiences with others.

Suggested Campaigns & Tools

  • Exclusive/First Look
  • Replenishment
  • Back-In-Stock
  • Birthday
  • VIP/Loyalty Series
  • Wishlist
  • Anniversary

Reactivate & Win Back

Subscribers become disengaged over time, but don't worry, WhatCounts can help you re-engage those who are slipping and remove those who are no longer viable. Through marketing automation tied to advanced segmentation, WhatCounts will help you define active and inactive subscribers, and automatically message those inactive subscribers properly to win them back.

Suggested Campaigns & Tools

  • Lapsed/No Purchase
  • Direct Mail Alerts
  • Re-engagement Series
  • Optimized Unsubscribe/Opt-Down

Ecommerce Solutions

  • Mobile Optimized Retail Specific Templates
  • In-store Opt-in Forms
  • Social Posting, Sharing, and Analytics
  • Direct Ecommerce Platform Integrations
  • Relational Database Capabilities

Actionable Analytics

  • List Growth by Source
  • Customer Engagement Segments
  • ROI by Campaign
  • Trends over Period of Time
  • Aggregate Campaign Reports
  • Export for Easy Presentation