{"id":878,"date":"2020-09-29T20:18:00","date_gmt":"2020-09-29T20:18:00","guid":{"rendered":"http:\/\/www.whatcounts.com\/?p=878"},"modified":"2025-11-12T11:21:16","modified_gmt":"2025-11-12T11:21:16","slug":"understanding-dmarc","status":"publish","type":"post","link":"https:\/\/www.whatcounts.com\/?p=878","title":{"rendered":"Understanding DMARC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"878\" class=\"elementor elementor-878\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26dbdd5 e-con-full e-flex e-con e-parent\" data-id=\"26dbdd5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-359d9e4 e-flex e-con-boxed e-con e-child\" data-id=\"359d9e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4207d4d elementor-widget elementor-widget-heading\" data-id=\"4207d4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding DMARC\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a14c2 e-flex e-con-boxed e-con e-child\" data-id=\"a4a14c2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c73e779 e-flex e-con-boxed e-con e-parent\" data-id=\"c73e779\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52858d2 e-flex e-con-boxed e-con e-parent\" data-id=\"52858d2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8e482 elementor-widget elementor-widget-text-editor\" data-id=\"cc8e482\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDMARC, or Domain-based Message Authentication, Reporting and Conformance, is\u202fan email authentication protocol that works alongside Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM).<br\/><br\/>\n\nWhat makes DMARC unique is it allows senders to indicate messages are protected and tells receiving mail servers what to do if authentication methods do not pass. This makes DMARC is one of the best defenses against email spoofing. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9f0308 e-flex e-con-boxed e-con e-parent\" data-id=\"d9f0308\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76e4204 elementor-widget elementor-widget-heading\" data-id=\"76e4204\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How DMARC works <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a0359a e-flex e-con-boxed e-con e-parent\" data-id=\"4a0359a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa48ce elementor-widget elementor-widget-text-editor\" data-id=\"1aa48ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDMARC records reside on the DNS of your subdomain in the form of a text record. The P tag, or policy tag, can be configured to one of three options:  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff0a41 e-flex e-con-boxed e-con e-parent\" data-id=\"4ff0a41\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e670f5 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3e670f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">None \u2013 Used to collect feedback without impacting existing flows or delivery. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quarantine \u2013 Forwards mail that is not properly authenticated into the spam folder. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reject \u2013 Tells the receiving server to reject the mail outright and cause the messages to bounce.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6428dc0 elementor-widget elementor-widget-text-editor\" data-id=\"6428dc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong><em>v=DMARC1; p=reject;\u00a0rua=mailto:mailauth-reports@google.com<\/em><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e296a1 elementor-widget elementor-widget-text-editor\" data-id=\"1e296a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe above example is a DMARC record for Google.com. Note that the policy tag is set to reject. This means that emails sent from a Google or Gmail address in the \u201cfrom\u201d field that are not sent from Google\u2019s infrastructure will be rejected outright and will result in a bounce.  \n\nNote: DMARC references the SPF record. If you choose to implement a DMARC record on the DNS record of your subdomain, it is important to ensure that the SPF record points to WhatCounts as an allowed facilitator of your mail. <br\/>\n\nFor testing purposes, we recommend starting with the policy tag of None as this will ensure that your campaigns are not rejected in the event of a configuration error. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2a5c25 e-flex e-con-boxed e-con e-parent\" data-id=\"a2a5c25\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eda70cb elementor-widget elementor-widget-heading\" data-id=\"eda70cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is DMARC required for delivery? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e87be94 e-flex e-con-boxed e-con e-parent\" data-id=\"e87be94\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb590f6 elementor-widget elementor-widget-text-editor\" data-id=\"fb590f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDMARC is <b>not <\/b>required to deliver email messages. The need for spoof and phishing prevention has led a high number of senders to adopt DMARC, especially in the financial services and banking industry. Yet to this point DMARC is not a technical prerequisite of inbox delivery. In respect to the required email\u202fauthentication protocols, DKIM and SPF are adhered to and implemented by WhatCounts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dace03 e-flex e-con-boxed e-con e-parent\" data-id=\"7dace03\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-934602e elementor-widget elementor-widget-heading\" data-id=\"934602e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What to consider before setting up a DMARC record <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c93fdc e-flex e-con-boxed e-con e-parent\" data-id=\"4c93fdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b99ffd0 elementor-widget elementor-widget-text-editor\" data-id=\"b99ffd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">If you choose to use DMARC, be sure you understand the ramifications.\u00a0<\/span><span data-contrast=\"auto\">If<\/span><span data-contrast=\"auto\">\u00a0not\u00a0<\/span><span data-contrast=\"auto\">properly\u00a0<\/span><span data-contrast=\"auto\">implemented,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">you\u00a0<\/span><span data-contrast=\"auto\">could<\/span><span data-contrast=\"auto\">\u00a0end up with a lot of mail that bounces or goes into the\u00a0<\/span><span data-contrast=\"auto\">junk<\/span><span data-contrast=\"auto\">\u00a0folder.\u00a0<\/span><span data-contrast=\"auto\">This may occur when\u00a0<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">enders fail to set up the DMARC\u00a0<\/span><span data-contrast=\"auto\">or other authentication records\u00a0<\/span><span data-contrast=\"auto\">properly.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Remember, t<\/span><span data-contrast=\"auto\">he DMARC record points to the SPF. If the SPF has no reference to your email service provider or any subdomains or IPs connected with\u00a0<\/span><span data-contrast=\"auto\">WhatCounts<\/span><span data-contrast=\"auto\">, the receiving mail server will quarantine or reject mail based on parameters set within the DMARC record. In this situation the sender\u2019s own record may cause their mail to go into the spam folder or bounce.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Before you attempt to implement a DMARC policy, you must first ensure that your SPF record is properly configured. If you have a subdomain set up with\u00a0<\/span><span data-contrast=\"auto\">WhatCounts<\/span><span data-contrast=\"auto\">, we<\/span><span data-contrast=\"auto\">\u00a0ha<\/span><span data-contrast=\"auto\">ve the SPF piece covered for you. If you are sending from a\u00a0<\/span><span data-contrast=\"auto\">WhatCounts<\/span><span data-contrast=\"auto\">\u00a0subdomain and you intend to add DMARC to your own private domain, you will need to be sure that the SPF record identifies\u00a0<\/span><span data-contrast=\"auto\">WhatCounts<\/span><span data-contrast=\"auto\">\u00a0as the facilitator of your mail to avoid bounces or spam folder placement<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">A DMARC policy\u00a0<\/span><span data-contrast=\"auto\">is a\u00a0<\/span><span data-contrast=\"auto\">great way<\/span><span data-contrast=\"auto\">\u00a0to improve and monitor the protection of domains from fraudulent emails. If you choose to set up a DMARC record, be sure to follow the best practices in this article.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f4103b e-flex e-con-boxed e-con e-parent\" data-id=\"3f4103b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a36a5a more-explore e-con-full e-flex e-con e-child\" data-id=\"5a36a5a\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd08abb e-flex e-con-boxed e-con e-parent\" data-id=\"bd08abb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f098bb1 e-con-full e-flex e-con e-child\" data-id=\"f098bb1\" data-element_type=\"container\" 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class=\"elementor-button-text\">Request a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Understanding DMARC DMARC, or Domain-based Message Authentication, Reporting and Conformance, is\u202fan email authentication protocol that works alongside Sender Policy Framework [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":971,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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