{"id":1120,"date":"2025-05-05T12:39:25","date_gmt":"2025-05-05T12:39:25","guid":{"rendered":"http:\/\/www.whatcounts.com\/?p=1120"},"modified":"2025-07-22T13:50:50","modified_gmt":"2025-07-22T13:50:50","slug":"5-tips-for-subject-line-testing-your-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.whatcounts.com\/?p=1120","title":{"rendered":"5 Tips for Subject Line Testing Your Email Marketing Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1120\" class=\"elementor elementor-1120\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26dbdd5 e-con-full e-flex e-con e-parent\" data-id=\"26dbdd5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-359d9e4 e-flex e-con-boxed e-con e-child\" data-id=\"359d9e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4207d4d elementor-widget elementor-widget-heading\" data-id=\"4207d4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 tips for subject line<br\/> testing your email <br\/>marketing campaigns\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a14c2 e-flex e-con-boxed e-con e-child\" data-id=\"a4a14c2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c73e779 e-flex e-con-boxed e-con e-parent\" data-id=\"c73e779\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52858d2 e-flex e-con-boxed e-con e-parent\" data-id=\"52858d2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8862a1 elementor-widget elementor-widget-heading\" data-id=\"e8862a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My Clients Often Ask How They Can Improve Their Open Rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8e482 elementor-widget elementor-widget-text-editor\" data-id=\"cc8e482\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I\u2019m a big advocate of testing and I spend a lot of time helping clients run tests to find out exactly what works for their brand. Most are familiar with the different types of testing, but aren\u2019t performing tests on a regular basis. An easy test that every client should be doing on a regular basis is testing subject lines.<\/p><p><a class=\"ctaTextLink2\" href=\"https:\/\/blog.mailshake.com\/subject-line-ab-tests\/\">47% of email recipients<\/a>\u00a0decide whether to open or discard a message based exclusively on the subject line, and 69% report an email as spam depending on their impression of it.<\/p><p>Subject line testing is easy because, unlike other kinds of testing, it doesn\u2019t require a lot of extra time and resources. And it\u2019s a great way to help you determine what your audience responds to best.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adcf9ea e-flex e-con-boxed e-con e-parent\" data-id=\"adcf9ea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6fd10c1 e-con-full e-flex e-con e-child\" data-id=\"6fd10c1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76e4204 elementor-widget elementor-widget-heading\" data-id=\"76e4204\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where Do You Start With Subject Line Testing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa48ce elementor-widget elementor-widget-text-editor\" data-id=\"1aa48ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I had a client that tested out a subject line of \u201cDo Not Open This Email\u201d and they saw GREAT results. \u00a0It worked well for their brand and the products they sold, but you always have to keep in mind that a lot depends on what your business is selling, how you typically speak to your contacts, and what\u2019s \u201con brand\u201d for you.<\/p><p>With that in mind, here are a few general ideas of different types of subject lines to test.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891a164 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"891a164\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Simple and Direct (Shop our X New Products Now)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Benefit Oriented (Gift giving just got easier..)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exciting News (This Just In\u2026..)  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To (Brew amazing coffee\u2026)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Provocative Question (Are You Ready For\u2026.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Command (You Need this in Your Life\u200f)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Teaser (Have we got news for you\u2026.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Reminder: (Last day to save X%.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f6af63 e-flex e-con-boxed e-con e-parent\" data-id=\"2f6af63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6368429 e-con-full e-flex e-con e-child\" data-id=\"6368429\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efe10f4 elementor-widget elementor-widget-heading\" data-id=\"efe10f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Verbiage Isn\u2019t the Only Opportunity When It Comes to Subject Line Testing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9624163 elementor-widget elementor-widget-text-editor\" data-id=\"9624163\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another element of the subject line that is worth testing is the length of your subject line.<\/p><p>According to one\u00a0<a class=\"ctaTextLink2\" href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\">study<\/a>, the sweet spot for an email subject line length in 2019 is 41 characters\u2013or 7 words, which is about 10 characters less than the average subject line.<\/p><p>Something important to keep in mind is that so many more folks are checking their emails on mobile devices which don\u2019t allow the luxury of long subject lines. In fact,\u00a0about\u00a0<a class=\"ctaTextLink2\" href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\">3 in 5 consumers<\/a>\u00a0check their email on the go (mobile) and 75% of say they use their smartphones most often to check email. \u00a0If you have a lot of contacts that are opening on mobile, you\u2019ll want to keep the subject line length in mind. With mobile\u2019s truncated display of the subject line, typically 30-40 characters are displayed. Keep that number in mind when creating your subject lines if you have a mobile heavy list. Additionally, you can always consider testing long v\/s short subject lines for all your contacts, no matter what device they are using to open your emails.<\/p><p>In addition to the verbiage and length of subject lines, there are other things that impact open rate that could really have an impact such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46208a7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"46208a7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sender name<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Time of Day<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Day of the Week<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6850ff elementor-widget elementor-widget-text-editor\" data-id=\"d6850ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After you nail down the types of subject lines that your audience responds best to, you should start testing these other ideas to see what moves the metrics even more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d88a41c e-flex e-con-boxed e-con e-parent\" data-id=\"d88a41c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-feb3be5 e-con-full e-flex e-con e-child\" data-id=\"feb3be5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f87c67b elementor-widget elementor-widget-heading\" data-id=\"f87c67b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion: Always Be Testing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ab226 elementor-widget elementor-widget-text-editor\" data-id=\"32ab226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In general, you should test, test and keep testing whenever your email calendar allows for it. Subject line testing is easy and produces quick results. Keep in mind, you\u2019ll want to test one type of subject line idea multiple times to ensure that you really have a winner or loser. Additionally, be sure to test different times of the year as well. You may find that certain types of subject lines work better during the holiday season than the summer months. \u00a0Hopefully this has sparked some ideas for you. Happy testing!<\/p><p>Have questions about any of these ideas? Our experienced strategy team has helped hundreds of clients implement them, and they\u2019d be happy to help you, too!\u00a0<a class=\"ctaTextLink2\" href=\"https:\/\/www.whatcounts.com\/demo\">Just reach out<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8a8864 more-explore e-flex e-con-boxed e-con e-parent\" data-id=\"e8a8864\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d107d6 e-flex e-con-boxed e-con e-parent\" data-id=\"6d107d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-307057d e-con-full e-flex e-con e-child\" data-id=\"307057d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7e0f2 elementor-widget elementor-widget-heading\" data-id=\"ca7e0f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to See WhatCounts in Action?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752f3f1 elementor-align-center request-form-popup elementor-widget elementor-widget-button\" data-id=\"752f3f1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 tips for subject line testing your email marketing campaigns My Clients Often Ask How They Can Improve Their Open [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1125,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for Subject Line Testing Your Email Marketing Campaigns - Whatcounts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.whatcounts.com\/?p=1120\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Subject Line Testing Your Email Marketing Campaigns - Whatcounts\" \/>\n<meta property=\"og:description\" content=\"5 tips for subject line testing your email marketing campaigns My Clients Often Ask How They Can Improve Their Open [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.whatcounts.com\/?p=1120\" \/>\n<meta property=\"og:site_name\" content=\"Whatcounts\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T12:39:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T13:50:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1824\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/person\/8a587875d8f7ccd9982f26cae7ab8b53\"},\"headline\":\"5 Tips for Subject Line Testing Your Email Marketing Campaigns\",\"datePublished\":\"2025-05-05T12:39:25+00:00\",\"dateModified\":\"2025-07-22T13:50:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120\"},\"wordCount\":695,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.whatcounts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.whatcounts.com\/?p=1120#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120\",\"url\":\"https:\/\/www.whatcounts.com\/?p=1120\",\"name\":\"5 Tips for Subject Line Testing Your Email Marketing Campaigns - Whatcounts\",\"isPartOf\":{\"@id\":\"https:\/\/www.whatcounts.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg\",\"datePublished\":\"2025-05-05T12:39:25+00:00\",\"dateModified\":\"2025-07-22T13:50:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.whatcounts.com\/?p=1120\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120#primaryimage\",\"url\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg\",\"contentUrl\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg\",\"width\":1824,\"height\":751},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.whatcounts.com\/?p=1120#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.whatcounts.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Tips for Subject Line Testing Your Email Marketing Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.whatcounts.com\/#website\",\"url\":\"https:\/\/www.whatcounts.com\/\",\"name\":\"Whatcounts\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.whatcounts.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.whatcounts.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.whatcounts.com\/#organization\",\"name\":\"Whatcounts\",\"url\":\"https:\/\/www.whatcounts.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/04\/WC3_V1-01-2.png\",\"contentUrl\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/04\/WC3_V1-01-2.png\",\"width\":474,\"height\":104,\"caption\":\"Whatcounts\"},\"image\":{\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/person\/8a587875d8f7ccd9982f26cae7ab8b53\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e07ecc1b0afbebc392f9101db25d469528bab6e8482d771d1ceea5fbeece6c48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e07ecc1b0afbebc392f9101db25d469528bab6e8482d771d1ceea5fbeece6c48?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/www.whatcounts.com\"],\"url\":\"https:\/\/www.whatcounts.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tips for Subject Line Testing Your Email Marketing Campaigns - Whatcounts","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.whatcounts.com\/?p=1120","og_locale":"en_US","og_type":"article","og_title":"5 Tips for Subject Line Testing Your Email Marketing Campaigns - Whatcounts","og_description":"5 tips for subject line testing your email marketing campaigns My Clients Often Ask How They Can Improve Their Open [&hellip;]","og_url":"https:\/\/www.whatcounts.com\/?p=1120","og_site_name":"Whatcounts","article_published_time":"2025-05-05T12:39:25+00:00","article_modified_time":"2025-07-22T13:50:50+00:00","og_image":[{"width":1824,"height":751,"url":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.whatcounts.com\/?p=1120#article","isPartOf":{"@id":"https:\/\/www.whatcounts.com\/?p=1120"},"author":{"name":"admin","@id":"https:\/\/www.whatcounts.com\/#\/schema\/person\/8a587875d8f7ccd9982f26cae7ab8b53"},"headline":"5 Tips for Subject Line Testing Your Email Marketing Campaigns","datePublished":"2025-05-05T12:39:25+00:00","dateModified":"2025-07-22T13:50:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.whatcounts.com\/?p=1120"},"wordCount":695,"commentCount":0,"publisher":{"@id":"https:\/\/www.whatcounts.com\/#organization"},"image":{"@id":"https:\/\/www.whatcounts.com\/?p=1120#primaryimage"},"thumbnailUrl":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.whatcounts.com\/?p=1120#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.whatcounts.com\/?p=1120","url":"https:\/\/www.whatcounts.com\/?p=1120","name":"5 Tips for Subject Line Testing Your Email Marketing Campaigns - Whatcounts","isPartOf":{"@id":"https:\/\/www.whatcounts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.whatcounts.com\/?p=1120#primaryimage"},"image":{"@id":"https:\/\/www.whatcounts.com\/?p=1120#primaryimage"},"thumbnailUrl":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg","datePublished":"2025-05-05T12:39:25+00:00","dateModified":"2025-07-22T13:50:50+00:00","breadcrumb":{"@id":"https:\/\/www.whatcounts.com\/?p=1120#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.whatcounts.com\/?p=1120"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.whatcounts.com\/?p=1120#primaryimage","url":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg","contentUrl":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_Subject_line_Testing_HERO_Blog.jpg","width":1824,"height":751},{"@type":"BreadcrumbList","@id":"https:\/\/www.whatcounts.com\/?p=1120#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.whatcounts.com\/"},{"@type":"ListItem","position":2,"name":"5 Tips for Subject Line Testing Your Email Marketing Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.whatcounts.com\/#website","url":"https:\/\/www.whatcounts.com\/","name":"Whatcounts","description":"","publisher":{"@id":"https:\/\/www.whatcounts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.whatcounts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.whatcounts.com\/#organization","name":"Whatcounts","url":"https:\/\/www.whatcounts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.whatcounts.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/04\/WC3_V1-01-2.png","contentUrl":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/04\/WC3_V1-01-2.png","width":474,"height":104,"caption":"Whatcounts"},"image":{"@id":"https:\/\/www.whatcounts.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.whatcounts.com\/#\/schema\/person\/8a587875d8f7ccd9982f26cae7ab8b53","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.whatcounts.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e07ecc1b0afbebc392f9101db25d469528bab6e8482d771d1ceea5fbeece6c48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e07ecc1b0afbebc392f9101db25d469528bab6e8482d771d1ceea5fbeece6c48?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.whatcounts.com"],"url":"https:\/\/www.whatcounts.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/posts\/1120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1120"}],"version-history":[{"count":32,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/posts\/1120\/revisions"}],"predecessor-version":[{"id":3928,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/posts\/1120\/revisions\/3928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/media\/1125"}],"wp:attachment":[{"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}