{"id":1110,"date":"2025-05-05T09:11:24","date_gmt":"2025-05-05T09:11:24","guid":{"rendered":"http:\/\/www.whatcounts.com\/?p=1110"},"modified":"2025-07-22T13:51:28","modified_gmt":"2025-07-22T13:51:28","slug":"lifecycle-marketing-deep-dive-welcome-series","status":"publish","type":"post","link":"https:\/\/www.whatcounts.com\/?p=1110","title":{"rendered":"Lifecycle Marketing Deep Dive: Welcome Series"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Lifecycle marketing deep dive: welcome series\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe Welcome Series. One of the most underrated but highest performing email series a business can implement. A welcome series is a great way to ensure you are creating lifelong brand enthusiasts from the start. If you\u2019re not currently employing a welcome series, that\u2019s ok. This type of low-hanging fruit can be put into action any time of the year. In this article we\u2019ll take a look at what you need to create a high-performing welcome series. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Let\u2019s Start with the Basics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA good welcome series introduces your new subscribers (or customers) to the brand. Over a series of well-timed, engaging emails, you\u2019re not only trying to sell products or an experience, you\u2019re building trust and a relationship with your new subscribers. The goal with the series is to instill a certain amount of brand affinity in your new friends while also showcasing what sets you apart from your competitors. \n\n\nBefore you hop into creating emails, sit down with your team and brainstorm what makes you uniquely you. Why do people interact with your brand? What makes you different from every other brand? Why would someone want to continue to engage with you? Write down all of your answers and sort them into an order that helps tell the story of your brand. I find post-it notes are a great way to keep this interactive and fun. Once you\u2019ve settled on your top 3-5, congratulations, you\u2019ve just come up with topics for your emails. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Moving on to the Welcome Series<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Email 1: Welcome and Origin Story<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Timing: Sent immediately after sign-up or purchase<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Once a person subscribes or buys from you, they\u2019re expecting to hear from you. Seize on that chance to not only welcome your new subscribers and customers into the fold, but tell them (at a high-level) about you as a company. Perhaps you have a particularly interesting origin story, or maybe you\u2019re a disrupter in the field. Use this opportunity to say \u201chey, it\u2019s nice to meet you\u201d and \u201chere\u2019s why I think we\u2019re going to be friends.\u201d If your product is one that needs instructions on how to use it, say an online platform, here\u2019s a great opportunity to give them a quick overview of how to get started.<\/p>

Also, there\u2019s debate on whether offering a discount code in the first email is beneficial. I\u2019m going to let you in on a secret, it depends on your customer base. I recommend doing an A\/B test to see how often that particular coupon is used and how often your new customers just come back and purchase without the coupon\u2014it could be that you don\u2019t need the coupon and you\u2019re actually losing money.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Email 2: Perks of Being on the Inside<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Timing: Sent 3-5 days later<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Email 1 is a light touch, think of it as your introduction. Email 2 is where you tell your new subscribers and customers about the perks of being on the inside. From rewards to key things about your business such as free shipping, VIP access, virtual shoppers, etc.<\/span>, t<\/span>his is your chance to\u00a0<\/span>promote\u00a0<\/span>your differentiators. A<\/span>dditionally<\/span>, if you have a large social media presence and an engaging audience<\/span>,\u00a0<\/span>this would be the time to showcase how people can join in on the fun.\u00a0<\/span>\u00a0<\/span><\/p>

Remember, if you have a consumer product, make sure that you think about the timing of your\u00a0<\/span>email<\/span>\u00a0so\u00a0<\/span>subscribers are<\/span>\u00a0not receiving a bunch of shipment notifications and welcome emails all that the same time. Be mindful of the experience you<\/span>\u2019<\/span>r<\/span>e<\/span>\u00a0creating. People\u00a0<\/span>will not be<\/span>\u00a0happy if they feel like you\u2019re cluttering their already crowded inbox.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Email 3: Get to Know Your Subscribers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\nTiming: 5 days later<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Since you\u2019ve been doing all the talking, it\u2019s time to ask your new subscribers and customers to tell you a little bit more about themselves. Use email 3\u00a0<\/span>as a way to<\/span>\u00a0gather preference data and other key information from your subscribers\u00a0by asking them to update their profile. Remember, it\u2019s important to highlight the reason why you\u2019re asking for this information. For example, you want to be able to send a birthday surprise, or you want to send curated items based on things like style, size, or even skin or hair type.\u00a0<\/span>\u00a0<\/span><\/p>

The key when asking for information is to help your customers\u00a0see the value in providing you with more info. Be transparent about how you\u2019ll use the data and they\u2019ll be open and honest with you.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Emails 4 \u2013 5: Hit on Your Remaining Differentiators<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\nTiming: 5-ish days from your last email<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A lot of welcome series stop after 3 emails<\/span>,<\/span>\u00a0which is perfectly acceptable. If you want to add a few more emails to your series, go for it, but make sure that you\u2019re still providing short, sweet content that will add value to your customers\u2019 lives. This is a great time to remind new customers (or subscribers) who haven\u2019t purchased anything to go ahead and hit that buy button.\u00a0<\/span>Important note: m<\/span>ake sure you\u2019re segmenting your list to ensure you\u2019re sending the right message to the right group.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Welcome Series Are Worth the Effort<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A well-timed, well-executed welcome series can increase your profits, grow your customer base, and increase brand affinity across the board. While a welcome series seems simple in theory, these foundational email campaigns can back a big punch for your business. If you\u2019re interested in learning more about welcome series, check out\u00a0<\/span>this blog article<\/span><\/a>\u00a0by our strategy team or\u00a0<\/span>contact us<\/span><\/a>\u2014our team of experts is standing by.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ready to See WhatCounts in Action?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Lifecycle marketing deep dive: welcome series The Welcome Series. One of the most underrated but highest performing email series a […]<\/p>\n","protected":false},"author":1,"featured_media":1115,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nLifecycle Marketing Deep Dive: Welcome Series - Whatcounts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.whatcounts.com\/?p=1110\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifecycle Marketing Deep Dive: Welcome Series - Whatcounts\" \/>\n<meta property=\"og:description\" content=\"Lifecycle marketing deep dive: welcome series The Welcome Series. One of the most underrated but highest performing email series a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.whatcounts.com\/?p=1110\" \/>\n<meta property=\"og:site_name\" content=\"Whatcounts\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T09:11:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T13:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1601\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/person\/8a587875d8f7ccd9982f26cae7ab8b53\"},\"headline\":\"Lifecycle Marketing Deep Dive: Welcome Series\",\"datePublished\":\"2025-05-05T09:11:24+00:00\",\"dateModified\":\"2025-07-22T13:51:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110\"},\"wordCount\":961,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.whatcounts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.whatcounts.com\/?p=1110#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110\",\"url\":\"https:\/\/www.whatcounts.com\/?p=1110\",\"name\":\"Lifecycle Marketing Deep Dive: Welcome Series - Whatcounts\",\"isPartOf\":{\"@id\":\"https:\/\/www.whatcounts.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png\",\"datePublished\":\"2025-05-05T09:11:24+00:00\",\"dateModified\":\"2025-07-22T13:51:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.whatcounts.com\/?p=1110\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110#primaryimage\",\"url\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png\",\"contentUrl\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png\",\"width\":1601,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.whatcounts.com\/?p=1110#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.whatcounts.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lifecycle Marketing Deep Dive: Welcome Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.whatcounts.com\/#website\",\"url\":\"https:\/\/www.whatcounts.com\/\",\"name\":\"Whatcounts\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.whatcounts.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.whatcounts.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.whatcounts.com\/#organization\",\"name\":\"Whatcounts\",\"url\":\"https:\/\/www.whatcounts.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/04\/WC3_V1-01-2.png\",\"contentUrl\":\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/04\/WC3_V1-01-2.png\",\"width\":474,\"height\":104,\"caption\":\"Whatcounts\"},\"image\":{\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/person\/8a587875d8f7ccd9982f26cae7ab8b53\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.whatcounts.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e07ecc1b0afbebc392f9101db25d469528bab6e8482d771d1ceea5fbeece6c48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e07ecc1b0afbebc392f9101db25d469528bab6e8482d771d1ceea5fbeece6c48?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/www.whatcounts.com\"],\"url\":\"https:\/\/www.whatcounts.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lifecycle Marketing Deep Dive: Welcome Series - Whatcounts","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.whatcounts.com\/?p=1110","og_locale":"en_US","og_type":"article","og_title":"Lifecycle Marketing Deep Dive: Welcome Series - Whatcounts","og_description":"Lifecycle marketing deep dive: welcome series The Welcome Series. One of the most underrated but highest performing email series a […]","og_url":"https:\/\/www.whatcounts.com\/?p=1110","og_site_name":"Whatcounts","article_published_time":"2025-05-05T09:11:24+00:00","article_modified_time":"2025-07-22T13:51:28+00:00","og_image":[{"width":1601,"height":600,"url":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.whatcounts.com\/?p=1110#article","isPartOf":{"@id":"https:\/\/www.whatcounts.com\/?p=1110"},"author":{"name":"admin","@id":"https:\/\/www.whatcounts.com\/#\/schema\/person\/8a587875d8f7ccd9982f26cae7ab8b53"},"headline":"Lifecycle Marketing Deep Dive: Welcome Series","datePublished":"2025-05-05T09:11:24+00:00","dateModified":"2025-07-22T13:51:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.whatcounts.com\/?p=1110"},"wordCount":961,"commentCount":0,"publisher":{"@id":"https:\/\/www.whatcounts.com\/#organization"},"image":{"@id":"https:\/\/www.whatcounts.com\/?p=1110#primaryimage"},"thumbnailUrl":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.whatcounts.com\/?p=1110#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.whatcounts.com\/?p=1110","url":"https:\/\/www.whatcounts.com\/?p=1110","name":"Lifecycle Marketing Deep Dive: Welcome Series - Whatcounts","isPartOf":{"@id":"https:\/\/www.whatcounts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.whatcounts.com\/?p=1110#primaryimage"},"image":{"@id":"https:\/\/www.whatcounts.com\/?p=1110#primaryimage"},"thumbnailUrl":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png","datePublished":"2025-05-05T09:11:24+00:00","dateModified":"2025-07-22T13:51:28+00:00","breadcrumb":{"@id":"https:\/\/www.whatcounts.com\/?p=1110#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.whatcounts.com\/?p=1110"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.whatcounts.com\/?p=1110#primaryimage","url":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png","contentUrl":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/WC3_LifecycleMarketingWelcomeSeries_WebPageHero_1600x600-8.png","width":1601,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.whatcounts.com\/?p=1110#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.whatcounts.com\/"},{"@type":"ListItem","position":2,"name":"Lifecycle Marketing Deep Dive: Welcome Series"}]},{"@type":"WebSite","@id":"https:\/\/www.whatcounts.com\/#website","url":"https:\/\/www.whatcounts.com\/","name":"Whatcounts","description":"","publisher":{"@id":"https:\/\/www.whatcounts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.whatcounts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.whatcounts.com\/#organization","name":"Whatcounts","url":"https:\/\/www.whatcounts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.whatcounts.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/04\/WC3_V1-01-2.png","contentUrl":"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/04\/WC3_V1-01-2.png","width":474,"height":104,"caption":"Whatcounts"},"image":{"@id":"https:\/\/www.whatcounts.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.whatcounts.com\/#\/schema\/person\/8a587875d8f7ccd9982f26cae7ab8b53","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.whatcounts.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e07ecc1b0afbebc392f9101db25d469528bab6e8482d771d1ceea5fbeece6c48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e07ecc1b0afbebc392f9101db25d469528bab6e8482d771d1ceea5fbeece6c48?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.whatcounts.com"],"url":"https:\/\/www.whatcounts.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/posts\/1110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1110"}],"version-history":[{"count":65,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/posts\/1110\/revisions"}],"predecessor-version":[{"id":3931,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/posts\/1110\/revisions\/3931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=\/wp\/v2\/media\/1115"}],"wp:attachment":[{"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatcounts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}