{"id":2900,"date":"2025-05-29T11:11:01","date_gmt":"2025-05-29T11:11:01","guid":{"rendered":"http:\/\/www.whatcounts.com\/?page_id=2900"},"modified":"2025-05-29T14:45:18","modified_gmt":"2025-05-29T14:45:18","slug":"getting-started-with-email-marketing","status":"publish","type":"page","link":"https:\/\/www.whatcounts.com\/?page_id=2900","title":{"rendered":"Getting Started With Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2900\" class=\"elementor elementor-2900\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c01e5 service-header e-flex e-con-boxed e-con e-parent\" data-id=\"e7c01e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6238db5 e-con-full e-flex e-con e-child\" data-id=\"6238db5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f438d9c e-con-full e-flex e-con e-child\" data-id=\"f438d9c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd23b8 elementor-widget elementor-widget-heading\" data-id=\"2cd23b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Getting Started With <br\/>Email Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff772d5 elementor-widget elementor-widget-heading\" data-id=\"ff772d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Beginner's Guide to Email <br\/>Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318dc83 elementor-widget elementor-widget-text-editor\" data-id=\"318dc83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNow that you have an understanding of what email marketing<br\/> is (which we hope you do if you read part one of this guide<br\/> which if you didn\u2019t why are you on part two go back, how do you <br\/>start using it? What do you need? What are the elemental<br\/> factors that make up an email marketing program?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4b2cb2 e-flex e-con-boxed e-con e-parent\" data-id=\"f4b2cb2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-144c04e e-con-full e-flex e-con e-child\" data-id=\"144c04e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c97c876 elementor-widget elementor-widget-text-editor\" data-id=\"c97c876\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this section we\u2019ll be covering the basics of firing up an awesome email program. For extra credit, we\u2019ve got this super helpful\u00a0<a class=\"ctaTextLink\" href=\"https:\/\/www.whatcounts.com\/resources\/ebooks\/complete-guide\/\">ebook on email marketing<\/a>\u00a0that you should really check out, especially if you\u2019re looking for in-depth techniques to kick your program up a notch or 100.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-804f336 e-flex e-con-boxed e-con e-parent\" data-id=\"804f336\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4645e9 e-con-full e-flex e-con e-child\" data-id=\"f4645e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7a142 elementor-widget elementor-widget-heading\" data-id=\"ad7a142\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview of what you\u2019ll need:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38bb309 e-con-full e-flex e-con e-child\" data-id=\"38bb309\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e24a548 e-con-full e-flex e-con e-child\" data-id=\"e24a548\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d53b4 .number-box li elementor-widget elementor-widget-text-editor\" data-id=\"e6d53b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. A Subscriber List<\/strong><\/p><p><strong>2. Software<\/strong><\/p><p><strong>3. Email Service Provider (ESP)<\/strong><\/p><p><strong>4. Content<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87e977b e-con-full e-flex e-con e-child\" data-id=\"87e977b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eabf1ab elementor-widget elementor-widget-text-editor\" data-id=\"eabf1ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>5. Design<\/strong><\/p><p><strong>6. Coding<\/strong><\/p><p><strong>7. Analytics<\/strong><\/p><p><strong>8. Strategy<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-086fd3d e-flex e-con-boxed e-con e-parent\" data-id=\"086fd3d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-134e419 e-con-full e-flex e-con e-child\" data-id=\"134e419\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fba293 elementor-widget elementor-widget-heading\" data-id=\"0fba293\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. List of Subscribers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58afda8 elementor-widget elementor-widget-heading\" data-id=\"58afda8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pro tip: Before you can start an email list, you have to have someone to send to. When starting a list there are several ways to snag some email addresses most of which will require a little investment in time or money to get things rolling.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2790a4e elementor-widget elementor-widget-text-editor\" data-id=\"2790a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>One of the most effective ways to capture new emails is to utilize your existing user base.<\/strong>\u00a0Some great, proven tactics include adding a popup to your website to capture interested users, partnering with other brands to capture leads for a webinar or other promotions, or running a contest while supporting it with ads. At WhatCounts, we caution the use of email list buying as a standard practice. Growing your list\u00a0<em>organically<\/em>\u00a0always leads to\u00a0<strong>higher quality<\/strong>\u00a0subscriber.\u00a0<a class=\"ctaTextLink\" href=\"https:\/\/www.whatcounts.com\/resources\/ebooks\/57-tips-growing-list\/\">You can read our guide on it here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2437468 e-flex e-con-boxed e-con e-parent\" data-id=\"2437468\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09bfae8 e-con-full e-flex e-con e-child\" data-id=\"09bfae8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-311ec83 elementor-widget elementor-widget-heading\" data-id=\"311ec83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Software<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8356e elementor-widget elementor-widget-heading\" data-id=\"4f8356e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Limits, caps, blacklisted, shared IP\u2026 these are some of the terms that make sending to your email list hard. Most people look to ESPs to make sending mass emails accessible and effective \u2014 a process also known as bulk-email sending. Most software for email marketing is web-based and can be accessed from any browser.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f6333 elementor-widget elementor-widget-text-editor\" data-id=\"e4f6333\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing software (<a class=\"ctaTextLink\" href=\"https:\/\/www.whatcounts.com\/platform\/\">like ours!<\/a>) allows you send hundreds of thousands of emails in\u00a0<em>minutes<\/em>\u00a0\u2014 in fact we send over 16 billion emails every year. This number keeps increasing.<\/p><p>This type of software is built uniquely for email. It works by automatically sending emails using direct send and SMTP servers.<\/p><p>To learn more about the feature of email marketing software let\u2019s talk a little about ESPs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6af3e e-flex e-con-boxed e-con e-parent\" data-id=\"aa6af3e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-054e1e2 e-con-full e-flex e-con e-child\" data-id=\"054e1e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db3188e elementor-widget elementor-widget-heading\" data-id=\"db3188e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Email Service Providers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b47808d elementor-widget elementor-widget-heading\" data-id=\"b47808d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">An ESP is a company that provides the hardware and software needed to send bulk emails. For the ESP to be successful they should follow all Anti-Spam laws, provide a secure infrastructure, and offer competitive features to service the needs of the their customers.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b1d87 elementor-widget elementor-widget-text-editor\" data-id=\"53b1d87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A\u00a0<em>good<\/em>\u00a0ESP takes into account many different factors, among those is deliverability \u2014 or why email is shown in the inbox, moved to spam folder, or not making it to its destination at all.\u00a0<em><strong>Measuring and monitoring<\/strong><\/em>\u00a0this is hugely important to the success of an email campaign, but there are other features as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb1340 elementor-widget elementor-widget-heading\" data-id=\"3bb1340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Good ESP Features<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3750213 elementor-widget elementor-widget-text-editor\" data-id=\"3750213\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Or how to send what counts [see what we did there? #someta]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718bfb2 elementor-widget elementor-widget-text-editor\" data-id=\"718bfb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Detailed analytics reports on deliverability, engagement (clicks, opens, all that good stuff) and opt-outs.<\/li><li>Easy database used to store contact information like name, phone number, or company so campaigns can be created to target and segment based on these attributes.<\/li><li>A sending platform that is robust and powerful.<\/li><li>A strong unsubscribe record keeper so unsubscribed addresses are no longer sent emails.<\/li><li>The ability to easily insert and control templates into your system.<\/li><li>The option to send as both plain text and HTML (known as Multi-Part MIME).<\/li><li>Using dynamic content inside of your emails in order to personalize your content.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4cb9aa elementor-widget elementor-widget-heading\" data-id=\"e4cb9aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Questions to Ask<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073e02c elementor-widget elementor-widget-text-editor\" data-id=\"073e02c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When Picking an ESP<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c505a elementor-widget elementor-widget-text-editor\" data-id=\"26c505a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What is your monthly volume?<\/li><li>What types of emails are you sending?<\/li><li>Do you want triggered emails (known as marketing automation)?<\/li><li>Do you want to A\/B test your sends?<\/li><li>Are you wanting to personalize your email?<\/li><li>Are you wanting to schedule your emails?<\/li><li><a class=\"ctaTextLink\" href=\"http:\/\/blog.returnpath.com\/tips-for-selecting-an-email-service-provider\/\" target=\"_blank\" rel=\"noopener\">Full list of questions here<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4bffb5 e-flex e-con-boxed e-con e-parent\" data-id=\"d4bffb5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0eaed34 e-con-full e-flex e-con e-child\" data-id=\"0eaed34\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dc324e6 e-con-full e-flex e-con e-child\" data-id=\"dc324e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e776987 elementor-widget elementor-widget-heading\" data-id=\"e776987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e51d74 elementor-widget elementor-widget-heading\" data-id=\"4e51d74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Why the Heck Would Anyone Want to Read Your Emails?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a34b9e elementor-widget elementor-widget-text-editor\" data-id=\"5a34b9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not to sound mean, but this is a question you should ask yourself every time you send your email. People get hundreds of spam email everyday. Just look at David\u2019s spam folder\u00a0<strong>\u2026and believe us when we say it\u2019s not easy to get your message to your customers<\/strong>. So this is why a beautiful email, with interesting, click-worthy, engaging content is crucial (we can help with that, by the way). Check out the one below!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc02b21 e-con-full e-flex e-con e-child\" data-id=\"bc02b21\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adb551c elementor-widget elementor-widget-image\" data-id=\"adb551c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"823\" height=\"620\" src=\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/CCA474C5-4F8D-4EBB-858F-620675822BC0.png\" class=\"attachment-large size-large wp-image-2936\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94d3822 e-flex e-con-boxed e-con e-parent\" data-id=\"94d3822\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5935129 elementor-widget elementor-widget-text-editor\" data-id=\"5935129\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can thank our awesome design and marketing team for putting this bad boy together. It\u2019s quick to visually digest and is focused on providing subscribers with a variety of content that they can whet their mental whistles with. PLUG ALERT: It was also put together and deployed through our new UI, which is something our customers get the amazing pleasure to experience. Especially those who don\u2019t want to build templates from scratch because we\u2019ve given them three to choose from. This allows them to focus more on the message and less on all that technical mumbo-jumbo that tend to cause people to just sort of zone out and lose motivation and go stare into the refrigerator for a little bit.<\/p><p>But we digress. Moving on \u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87cc218 e-flex e-con-boxed e-con e-parent\" data-id=\"87cc218\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed0bc47 e-con-full e-flex e-con e-child\" data-id=\"ed0bc47\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4ac73 elementor-widget elementor-widget-heading\" data-id=\"4e4ac73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf8bbc elementor-widget elementor-widget-heading\" data-id=\"ddf8bbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">It\u2019s True, Bad Design Can Get You Ignored\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf58d72 elementor-widget elementor-widget-text-editor\" data-id=\"cf58d72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>there are some pretty awful offenders out there. As you ramp up your list, you should always keep in mind the look and feel of the email. Some brands need to be on the forefront of design, while others can be seen as more\u00a0<em>\u201cinformational\u201d<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-517f3f8 e-con-full e-flex e-con e-child\" data-id=\"517f3f8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2990ed e-con-full e-flex e-con e-child\" data-id=\"a2990ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-46fc646 e-con-full e-flex e-con e-child\" data-id=\"46fc646\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c815f8 elementor-widget elementor-widget-text-editor\" data-id=\"0c815f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>there are some pretty awful offenders out there. As you ramp up your list, you should always keep in mind the look and feel of the email. Some brands need to be on the forefront of design, while others can be seen as more\u00a0<em>\u201cinformational\u201d<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcea64b e-con-full e-flex e-con e-child\" data-id=\"dcea64b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49f783e elementor-widget elementor-widget-image\" data-id=\"49f783e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"336\" height=\"1024\" src=\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/C4FFDBD1-31DD-46F6-B3F8-D605B6ACB95E.png\" class=\"attachment-large size-large wp-image-2940\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-237bb48 e-con-full e-flex e-con e-child\" data-id=\"237bb48\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-155ef22 elementor-widget elementor-widget-image\" data-id=\"155ef22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"669\" height=\"754\" src=\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/05\/801B942D-6B60-4609-A435-5E20E3315EC3.png\" class=\"attachment-large size-large wp-image-2941\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-977d5f9 e-con-full e-flex e-con e-child\" data-id=\"977d5f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfda1c4 elementor-widget elementor-widget-text-editor\" data-id=\"bfda1c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Other brands like Search Engine Roundtable simply list bullet points from a curated set of articles on their site. And guess what, it\u2019s amazing:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7b416 elementor-widget elementor-widget-text-editor\" data-id=\"7b7b416\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clearly, depending on your brand\u2019s message, the design may mean very different things for your company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ddf76a e-flex e-con-boxed e-con e-parent\" data-id=\"1ddf76a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41a8c8e e-con-full e-flex e-con e-child\" data-id=\"41a8c8e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52c5b47 elementor-widget elementor-widget-heading\" data-id=\"52c5b47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333fc04 elementor-widget elementor-widget-heading\" data-id=\"333fc04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">An ESP is a company that provides the hardware and software needed to send bulk emails. For the ESP to be successful they should follow all Anti-Spam laws, provide a secure infrastructure, and offer competitive features to service the needs of the their customers.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54daf86 elementor-widget elementor-widget-text-editor\" data-id=\"54daf86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Those pretty dashboards and graphs actually serve a purpose. You\u2019re probably hoping to slide by without using them. Well, tough-luck. If you want to be a successful email marketer, then you need to keep track of your successes and failures.\u00a0<em><strong class=\"g-red\">For instance, why the low open rates? Probably a bad subject line. Low click rates? This is a sign of bad content.<\/strong><\/em>\u00a0Analytics is where you can see the metrics that will show you the insights that matter. If you need help with implementation, we\u2019re more than happy to\u00a0<a class=\"ctaTextLink\" href=\"https:\/\/www.whatcounts.com\/contact\/\">lend a hand<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06d6b2f e-flex e-con-boxed e-con e-parent\" data-id=\"06d6b2f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74487af e-con-full e-flex e-con e-child\" data-id=\"74487af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4cefba elementor-widget elementor-widget-heading\" data-id=\"a4cefba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd9a17 elementor-widget elementor-widget-heading\" data-id=\"6cd9a17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Email marketing strategy. Right, probably the most generic sounding jargon ever.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c3797 elementor-widget elementor-widget-text-editor\" data-id=\"75c3797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You should always be thinking about your email marketing strategy. There are two main times to revise your strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd7d08 e-con-full e-flex e-con e-child\" data-id=\"5fd7d08\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f4e5bfb e-con-full e-flex e-con e-child\" data-id=\"f4e5bfb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9319f9 elementor-widget elementor-widget-heading\" data-id=\"d9319f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pre \u2013 Campaign Launch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8dd81 elementor-widget elementor-widget-heading\" data-id=\"eb8dd81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">This is the time before you implement your strategy.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3531af3 elementor-widget elementor-widget-text-editor\" data-id=\"3531af3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start with your research and planning. Are you taking advantage of holiday sales like\u00a0<em>July 4th or Black Friday<\/em>? Are you targeting dog owners birthdays? Are you targeting newlyweds?<\/p><p>Also, you want to make note of\u00a0<strong><em>valuable metrics (key performance indicators\u00a0or KPI)<\/em><\/strong>\u00a0which can affect the content of a send in terms of call-to-action and intent. The reason you want to decide these metrics\u00a0upfront is so the narrative of how your campaign has some context. This is important because a metric alone,\u00a0<em>doesn\u2019t mean anything<\/em>. It should represent the campaigns purpose as a whole.<\/p><p>For example, lets define a goal: a conversion rate of 2.5% based on our average of previous campaigns at 2% is considered good. An informative summary of your campaign would then sound much\u00a0like this, \u201cThe campaign had a Conversion rate of 3% which is considered a great result based on the predefined KPIs\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79941bc e-con-full e-flex e-con e-child\" data-id=\"79941bc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2290833 elementor-widget elementor-widget-heading\" data-id=\"2290833\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Post \u2013 Campaign Launch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42dc363 elementor-widget elementor-widget-heading\" data-id=\"42dc363\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Email marketing strategy. Right, probably the most generic sounding jargon ever.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b3e86 elementor-widget elementor-widget-text-editor\" data-id=\"51b3e86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Look at week over week, month over month, year over year, and form benchmarks to lead your program in the right direction. Look at which campaigns performed well and which didn\u2019t to consistently redefine and inform your pre-campaign launch strategy.<\/p><p>Previously, we said an example of a metric to look at after a campaign could be conversions. Well, there are many different metrics which all tell a story of their own. If you have a newsletter that goes out weekly, you can adapt it over time to meet specific criteria that will help you deliver better content based on the metrics you get every week.<\/p><p>For another example, say you notice one of your transactional emails (an ecommerce receipt email) has your social profiles linked at the bottom and because of the design, you have a whopping 30% click through to your Facebook account. This sounds like a perfect place to include a newsletter opt-in form as part of your future email sends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1496273 e-flex e-con-boxed e-con e-parent\" data-id=\"1496273\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bda5ba2 elementor-widget elementor-widget-heading\" data-id=\"bda5ba2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wanna Partner Up? Drop us a line.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00fe4b5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"00fe4b5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Become A Partner<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Getting Started With Email Marketing A Beginner&#8217;s Guide to Email Marketing Now that you have an understanding of what email [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":498,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2900","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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