{"id":2724,"date":"2025-05-28T18:42:04","date_gmt":"2025-05-28T18:42:04","guid":{"rendered":"http:\/\/www.whatcounts.com\/?page_id=2724"},"modified":"2025-05-28T20:56:08","modified_gmt":"2025-05-28T20:56:08","slug":"how-to-build-an-email-list","status":"publish","type":"page","link":"https:\/\/www.whatcounts.com\/?page_id=2724","title":{"rendered":"How to Build an Email List"},"content":{"rendered":"\t\t
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How to Build an Email List<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Beginner's Guide to Email Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThis guide is written to help you build your email list from a conceptual angle. There are tons of tactics and strategies to try for yourself. For more information check out our\u00a0ebook 57 tips for growing your email list<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A good launching point for any email list starts with determining what it is you want to send. This will help with the\u00a0where<\/strong>\u00a0and the\u00a0how<\/strong>\u00a0for collecting subscribers.\u00a0Are you going to be sending a weekly clothes promo? A list of top-rated travel destinations? Tips for knitting the best afghan for\u00a0your dachschund\u2019s bed<\/strong><\/em>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This matters because you should be targeting your potential subscriber based on what you\u2019re going to send for content. You want to make sure they are part of the right group for you to send to. For instance,\u00a0dog lovers<\/strong><\/em>\u00a0would be great to target with the aforementioned afghan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In General, Growing Your List Naturally Is a Pretty Big Challenge\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Best Way to Start Your List Is as Follows...\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1. Content: <\/h3><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Decide on your content and how you will send it. Picking the type of email sets up the rest of your growth strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Find And Capture:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utilize your existing following by capturing their emails more effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Target And Personalize:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recognize that personalization is key to getting the right subscribers engaged with your content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As an Example We\u2019re Going to Use a Fake E-Commerce Store Which Sells Dog Toys\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s call it Dog Store Online, because we\u2019re big on originality around here.<\/span><\/p>

Dog Store Online has a strong following on their social channels and sales are going great. Their brand had a big hit with a toy so amazing we can\u2019t even describe it. This completely awesome and mind-blowing toy sold thousand times overs, but since then they haven\u2019t been able to follow up on that success, customers have started to dwindle away.\u00a0Dog Store Online is now wishing they did more to keep their customers around. So what could they have done? (Spoiler alert: Email.)<\/em><\/p>

Lets make a couple of assumptions:<\/strong><\/p>

  1. They have a large following on Facebook.<\/li>
  2. Their website still sees a lot of traffic from referrals and search engines<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    What type of email would support their goal to excite, engage, and maintain customers?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Answer: DEALS
    <\/span><\/strong>They\u2019re a great way for ecommerce websites to engage with customers.
    Why? Because everyone looooves a good offer!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    So Dog Store Online makes a decision: To make way for a new product launch, they plan out a campaign to clear out old inventory at discounted prices. The goal being to capture users who this type of offer would cater to and market to them.\u00a0So how do they do that? Well, since you\u2019re asking \u2026<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    2. Find and Capture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    If You Were Dog Store Online, Where Should You Start with Capturing Emails of Potential Subscribers??\u200b\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    After customers bought this super-duper-cool-dog-toy-that-we-can\u2019t-describe, they received an email with the purchase receipt and that\u2019s it.\u00a0Relationship over. So how can they find them now?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Now is where a post-signup strategy is super important.\u00a0A welcome series<\/strong><\/em>\u00a0is a great way to introduce the brand to the new subscribers over a series of emails. (We can get you all learned up about that\u00a0here<\/a>.)<\/p>

    As part of the welcome series, ask subscribers to complete their profile preferences which reveals more information about them (usually called a preference center). This data will be huge for segmenting purposes in the future. For example:\u00a0Ask for the dog\u2019s birthday<\/strong>, and every year give them\u00a025%<\/em>\u00a0off for their beloved pooch\u2019s birthday. You can also use a two-step sign up process that breaks for form into steps.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Capture what\u2019s necessary on the first form, then drive to a second form to complete the optional data that you can use later to future target that users.<\/p>

    We\u2019re not here to discuss the finer points of a\u00a0multi-channel campaign<\/em>, but it WOULD be a good idea for Dog Store Online to support their emails efforts by doing this. Making targeted ads, posting to relevant social groups, and asking folks to share with\u00a0other dog lovers<\/em>\u00a0are great ways to boost your visibility and rope in more subscribers. A good ESP (like us!<\/a>) will sync leads like this automatically using an API (more on that later, duh).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    3. Target and Personalize<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Now the Fun Begins: Crafting a Doggy-Central Email to Showcase the Deal That\u2019s Coming out and Using the Names Captured by All These Efforts\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Since Dog Store Online wanted to start a new list from scratch, they want the first interactions to be highly valuable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    As part of the welcome series, ask subscribers to complete their profile preferences which reveals more information about them (usually called a preference center). This data will be huge for segmenting purposes in the future. For example:\u00a0Ask for the dog\u2019s birthday<\/strong>, and every year give them\u00a025%<\/em>\u00a0off for their beloved pooch\u2019s birthday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Another trick for this example\u00a0is\u00a0to match up a subscriber with\u00a0their purchase data<\/strong>. Then look to see what kind of loyalty they have (Aquantances, Bff\u2019s, \u201cIt\u2019s complicated\u201d, 40-years-and-counting, etc\u2026). For subscribers with high loyalty, asking them to share the brand with their friends is a pretty great idea (known as refer-a-friend).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Your list will grow like wild-fire. If you want help,\u00a0we can pitch-in<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Wanna Partner Up? Drop us a line.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBecome A Partner<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    How to Build an Email List A Beginner’s Guide to Email Marketing This guide is written to help you build […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":498,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2724","page","type-page","status-publish","hentry"],"yoast_head":"\nHow to Build an Email List - 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