{"id":2696,"date":"2025-05-28T18:17:48","date_gmt":"2025-05-28T18:17:48","guid":{"rendered":"http:\/\/www.whatcounts.com\/?page_id=2696"},"modified":"2025-05-28T18:29:15","modified_gmt":"2025-05-28T18:29:15","slug":"our-mission-values","status":"publish","type":"page","link":"https:\/\/www.whatcounts.com\/?page_id=2696","title":{"rendered":"Our Mission&#038; Values"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2696\" class=\"elementor elementor-2696\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab75916 e-flex e-con-boxed e-con e-parent\" data-id=\"ab75916\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96a0581 e-con-full e-flex e-con e-child\" data-id=\"96a0581\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078adb3 elementor-widget elementor-widget-heading\" data-id=\"078adb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mission and Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d401215 elementor-widget elementor-widget-heading\" data-id=\"d401215\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Why We Do What We Do<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e702dc elementor-widget elementor-widget-text-editor\" data-id=\"2e702dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our mission at WhatCounts is simple: help customers deliver the most impactful customer communications possible\u2014enabling our clients to use data in the right ways, at the right moments, and through the right channels.\u00a0<\/p>\n<p>But we\u2019re more than an email marketing and personalization platform. At the center of what we do is a commitment to be our clients\u2019 right-hand-man, delivering insightful advice with passion, friendliness, fun and individual pride. In our book, exceptional customer service isn\u2019t just the right way to go\u2014it\u2019s the only way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8199cf4 e-con-full e-flex e-con e-child\" data-id=\"8199cf4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b128e elementor-widget elementor-widget-image\" data-id=\"b3b128e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1602\" src=\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/02\/AdobeStock_137858451_REV.jpg\" class=\"attachment-full size-full wp-image-292\" alt=\"\" srcset=\"https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/02\/AdobeStock_137858451_REV.jpg 2400w, https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/02\/AdobeStock_137858451_REV-300x200.jpg 300w, https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/02\/AdobeStock_137858451_REV-1024x684.jpg 1024w, https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/02\/AdobeStock_137858451_REV-768x513.jpg 768w, https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/02\/AdobeStock_137858451_REV-1536x1025.jpg 1536w, https:\/\/www.whatcounts.com\/wp-content\/uploads\/2025\/02\/AdobeStock_137858451_REV-2048x1367.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aa86d9 e-flex e-con-boxed e-con e-parent\" data-id=\"3aa86d9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c74f1a elementor-widget elementor-widget-heading\" data-id=\"5c74f1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1117ef0 elementor-widget elementor-widget-text-editor\" data-id=\"1117ef0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhatCounts has thrived in a competitive industry because we deeply believe in core values, which represent the people who work here, the type of team we want to be, and the way we view the world:\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef13177 e-flex e-con-boxed e-con e-parent\" data-id=\"ef13177\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51a01b1 e-con-full e-flex e-con e-child\" data-id=\"51a01b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e522dcb elementor-widget elementor-widget-heading\" data-id=\"e522dcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speak Factually\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8179d46 elementor-widget elementor-widget-text-editor\" data-id=\"8179d46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While not always the easiest or the most fun conversation,\u00a0 speaking factually is core to creating a high-functioning team. Whether you\u2019re a team member or a client, you can rest assured we\u2019re committed to speaking open, honestly, and factually.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5075bd2 e-con-full e-flex e-con e-child\" data-id=\"5075bd2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30cf6f1 elementor-widget elementor-widget-heading\" data-id=\"30cf6f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Great People Build Great Teams\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd60993 elementor-widget elementor-widget-text-editor\" data-id=\"fd60993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We believe that a great company starts with a\u00a0 great team, and a great team starts with great people. We pride ourselves or finding A+ members for every role within WhatCounts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78aa69d e-con-full e-flex e-con e-child\" data-id=\"78aa69d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d29025 elementor-widget elementor-widget-heading\" data-id=\"3d29025\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Excellence Starts with Competence + Ownership\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd69e31 elementor-widget elementor-widget-text-editor\" data-id=\"cd69e31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Part of creating a cohesive, high-functioning team is smart team members who own their roles and revel in that ownership and competence. We give our team members the tools and know-how to thrive, the rest ifs up to them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21eb9fd e-flex e-con-boxed e-con e-parent\" data-id=\"21eb9fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4619586 e-con-full e-flex e-con e-child\" data-id=\"4619586\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d370796 elementor-widget elementor-widget-heading\" data-id=\"d370796\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Take Calculated Risks\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1360130 elementor-widget elementor-widget-text-editor\" data-id=\"1360130\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We challenge our team to think outside the box, which sometimes leads to new innovations and sometimes means falling flat on your face. Not every idea is going to be a slam dunk, and that\u2019s ok. Failing sometimes happens, but as long as the risks are grounded in data and facts and there\u2019s a chance to learn from it, it was worth it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-212867c e-con-full e-flex e-con e-child\" data-id=\"212867c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d420cb elementor-widget elementor-widget-heading\" data-id=\"6d420cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Know Our Ideal Client and Delight Them\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171c54b elementor-widget elementor-widget-text-editor\" data-id=\"171c54b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A company is only as great as the customer service they provide to their clients. At WhatCounts we\u2019re laser focused on finding clients we know will benefit from using our platform and delighting them.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bde29f8 e-con-full e-flex e-con e-child\" data-id=\"bde29f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f657f4b elementor-widget elementor-widget-heading\" data-id=\"f657f4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead from the Front\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7558147 elementor-widget elementor-widget-text-editor\" data-id=\"7558147\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The WhatCounts management team will never ask anything of its employees that they\u2019re not willing to roll up their sleeves and do themselves.\u00a0 Leading from the front is incredibly important for fostering trust and good-will among the team, between departments, and between employees at different levels within the organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mission and Values Why We Do What We Do Our mission at WhatCounts is simple: help customers deliver the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2696","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Mission&amp; 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