- You have limited internal resources to create complex and timely marketing messages.
- Everyone is a source of content.
- The consumption of content by your customers has never been easier due to the surge of social and mobile.
- Subscribers expect you to personalize content based on their interests and deliver content in real-time as the story breaks.
- You struggle to generate money from your email marketing program.
We know the challenges you hurdle on a daily basis as a media and publishing company. In this miniguide, we’ll show you how the right data, automation and personalization can help you send smarter, more personalized messages. Save time and energy – market smarter!
Subscribers expect you to send them personalized emails based on what they want to hear about, and when you don’t meet their expectations, they lose interest. You’ll learn best practices for the media and publishing industry, including how to:
- Reduce manual processes
- Increase the lifetime value of your customers
- Personalize content based on subscriber behavior
- Optimize your emails for mobile and social
- Monetize your email program
Dig in!