leadership team bios

Daniel Caplin – President

Daniel Caplin is the President of WhatCounts. He leads a world-class team focused on providing the best solutions in email delivery, strategy, creative, CPS and consulting.

Before joining WhatCounts, Daniel was a part of Cumulus Broadcasting leading its social commerce initiatives. Prior to joining Cumulus, as co-founder and President of MyDailyThread.com, Daniel built a highly successful localized group-buying site catered to the tastemaker. He also started, led, and built the fashion trade show Trafik, from a small regional and unknown show to a leading industry success story. As the founder of ExchangeFrame.com, Daniel acted as a product manager and consultant for Predictix, LLC. He also launched DCAP consulting to help other businesses rapidly grow and scale successfully.

Daniel also has extensive experience designing and leading marketing initiatives and photo marketing campaigns on a nationwide scale. He managed programs for companies including Coca Cola, Delta, Home Depot, and Diageo to effectively promote and market their products through consumer events and event-driven programs. These experiences, in addition to his B.A. from Emory University, provide Daniel with the unique history, connections and skill sets to help fast WhatCounts succeed.

Bill Donges – CTO

Bill Donges is the Chief Technology Officer for WhatCounts. He is responsible for all aspects of feature development including gathering of requirements, scheduling, development, quality assurance and product management.

Prior to WhatCounts Bill was a Senior Developer at Loyaltyworks where he was responsible for designing and developing a customer retention email platform used by Earthlink. He was also the Lead Developer on a portal for generating and managing warranties at WaCA (Warranty Corporation of America). He cut his teeth as a developer at companies such as DataSystems Group, Enron and later Dow Chemical.

Bill currently holds B.S. in Environmental Science from Auburn University where he worked for the City of Auburn as a Firefighter. He enjoys running and reading history and technology books while keeping up with his two daughters. He is also a volunteer at North Point Church.

Carolyn Kraft – SVP of Partner Management

Prior to Carolyn officially joining WhatCounts as SVP of Partner Management, she was VP of Strategic Marketing for OSG Billing. Previously, Carolyn was SVP of Marketing and Advertising for Holsted Marketing. Her duties included overseeing cross-channel marketing, client account management, product and creative development. Prior to Holsted, she was VP of Marketing leading the marketing, partnership and creative teams for Troll Communications.

Carolyn brings over 20 years of experience in marketing, partner management, product development and general senior management to WhatCounts.

Pete Looney – VP of DevOps

Pete Looney is Vice President of DevOps at WhatCounts where his focus is on maintaining and improving the stability and speed of the WhatCounts systems. By integrating best practices from development, IT, and QA, Pete is leading the implementation of continuous integration, seamless deployment and a tight feedback loop between operations and development. He also oversees the WhatCounts datacenters and remote installations.

Pete has 20 years of experience in information technology, including 15 years spent working in software development. He began his career in the library technology world, but quickly moved over to software development. He spent several years helping to build REI.com, worked on VPN appliances at Aventail (now Dell’s SonicWall), and worked as an industry consultant.

Pete has a degree in Classics from the University of Texas, Austin and an MLIS from UCLA. Besides code and books, Pete enjoys watching movies, rooting for the Packers, and playing with Legos (with his kids).